Located in the heart of Norwich, The George Hotel, BW Signature Collection offers a warm welcome with its fireplace lobby and international cuisine at No.10 Arlington Bistro. Unwind on the charming terrace or explore nearby Market Place and Norwich Castle while staying connected with WiFi.
Reviews
9.09.0 out of 10
Wonderful
Popular amenities
24/7 front desk
Bar
Laundry facilities
Pet-friendly
Main amenities (12)
Housekeeping (on request)
Restaurants and bar/lounge
Breakfast available
Room service
Meeting rooms
Terrace
24-hour front desk
Reception fireplace
Front desk safe
Laundry service
Luggage storage
Banquet hall
Feel at home (6)
Cots/infant beds (surcharge)
Private bathroom
Cable/satellite TV service
Terrace
Dry cleaning/laundry service
Free self-parking
The current price is £98
£98
includes taxes & fees
27 Jul - 28 Jul
Room options
Available filters for rooms
Showing 24 of 24 rooms
View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
10.010.0 out of 10
Exceptional
1 review
(1 review)
Highlights
Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
29 sq m
Sleeps 4
1 Double Bed
View all photos for Suite, 1 King Bed, Non Smoking
Suite, 1 King Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Separate bath and shower
Private bathroom
Electric kettle
32 sq m
Sleeps 2
1 King Bed
View all photos for Family Room, Multiple Beds, Non Smoking
Family Room, Multiple Beds, Non Smoking
8.08.0 out of 10
Very good
1 review
(1 review)
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Shower/bath combination
Private bathroom
Electric kettle
29 sq m
Sleeps 3
1 Double Bed and 1 Single Bed
View all photos for Executive Room, 1 Single Bed, Non Smoking
Executive Room, 1 Single Bed, Non Smoking
9.09.0 out of 10
Wonderful
12 reviews
(12 reviews)
Highlights
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable channels
Desk
32 sq m
Sleeps 1
1 Single Bed
View all photos for Executive Room, 1 Double Bed, Non Smoking
Executive Room, 1 Double Bed, Non Smoking
9.29.2 out of 10
Wonderful
7 reviews
(7 reviews)
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable channels
32 sq m
Sleeps 2
1 Double Bed
View all photos for Deluxe Room, 1 Double Bed, Non Smoking
Deluxe Room, 1 Double Bed, Non Smoking
10.010.0 out of 10
Exceptional
1 review
(1 review)
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Shower/bath combination
Private bathroom
Electric kettle
32 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)
Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable channels
28 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)
Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)
10.010.0 out of 10
Exceptional
6 reviews
(6 reviews)
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable channels
28 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Single Bed, Non Smoking
Standard Room, 1 Single Bed, Non Smoking
8.88.8 out of 10
Excellent
10 reviews
(10 reviews)
Highlights
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable channels
Desk
22 sq m
Sleeps 1
1 Single Bed
View all photos for Standard Room, 1 Double Bed, Non Smoking
Standard Room, 1 Double Bed, Non Smoking
9.49.4 out of 10
Exceptional
19 reviews
(19 reviews)
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable channels
28 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 2 Single Beds, Non Smoking
George Hotel, BW Signature Collection puts you a short five-minute drive from Norfolk Broads. The bar is a great place to grab a drink, and guests looking for a bite to eat can visit No.10 Arlington Bistro, which serves international cuisine and is open for breakfast, lunch and dinner. Fellow travellers say great things about the helpful staff.
Languages
English
More about this property
VISIBILITY
At a glance
Hotel size
43 rooms
Arranged over 2 floors
Arriving/Leaving
Check-in start time: 2 PM; check-in end time: 5:30 AM
Contactless check-in and check-out are available
Check-out time is 11 AM
Contactless check-out
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Required at check-in
Credit card, debit card or cash deposit required for incidental charges
Government-issued photo ID may be required
Pets
Pets allowed (dogs and cats only, 2 total)*
Service animals welcome
Specific rooms only, restrictions apply*
Food and water bowls available
Internet
Free WiFi in public areas
Free WiFi in rooms
Parking
Free on-site self-parking
Other information
Smoke-free property
LOB_HOTELS
Property amenities
Food and drink
Cooked-to-order breakfast (surcharge) 7 AM–9:30 AM on weekdays and 8 AM–9:30 AM on weekends
Restaurant
Bar/lounge
Room service (limited hours)
Travelling with children
Children's menu
Working away
Meeting rooms
Services
24-hour front desk
Dry cleaning/laundry services
Luggage storage
Facilities
Safe-deposit box at front desk
Terrace
Fireplace in reception
Banquet hall
Georgian architecture
ROOM
Room amenities
Be entertained
Flat-screen television
Cable TV channels
Home comfort
Heating
Electric kettle
Iron/ironing board (on request)
Sleep well
Alarm clock
Cot/infant bed (surcharge)
Rollaway/extra bed (surcharge)
Bed sheets provided
Freshen up
Private bathroom
Free toiletries
Hairdryer
Towels
Toothbrush and toothpaste (on request)
Toilet paper
Stay connected
Desk
Free WiFi
Phone
Food and drink
Free tea bags/instant coffee
More
Housekeeping (on request)
STAR_OUTLINE
Special features
Dining
No.10 Arlington Bistro – This bistro specialises in international cuisine and serves breakfast, lunch and dinner. A children's menu is available.
Arlington Bar – This bar serves breakfast, lunch and dinner. Open daily.
MONETIZATION_ON
Fees & policies
Optional extras
Cooked-to-order breakfast is offered for an extra charge of approximately GBP 13.95 per person
Children & extra beds
Cots/infant beds are available for GBP 10.0 per night
Rollaway beds are available for GBP 20.0 per night
Pets
Service animals exempt from fees
Pets are allowed for an extra charge of GBP 10 per pet, per night
Policies
This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
This property does not have lifts.
This property accepts credit cards, debit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Diners Club
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with UK consumer law, property booking services are not subject to the right of withdrawal.
Also known as
Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich
HELP_OUTLINE
Frequently asked questions
Are pets allowed at George Hotel, BW Signature Collection?
Yes, cats and dogs are welcome, with a limit of 2 total. There's a charge of GBP 10 per pet, per night. Service animals are exempt from fees. Food and water bowls are available.
Is parking offered on site at George Hotel, BW Signature Collection?
Yes, there's free self parking.
What are the check-in and check-out times at George Hotel, BW Signature Collection?
Check-in start time: 2 PM; check-in end time: 5:30 AM. Check-out time is 11 AM. Contactless social distancing and check-out are available.
What is there to do at George Hotel, BW Signature Collection and nearby?
Recommended spots to visit include Norwich Theatre Royal (1 mi) and Market Place (1 mi), along with Norwich Castle (1.1 mi) and Norwich Cathedral (1.4 mi).
Are there restaurants at or near George Hotel, BW Signature Collection?
Yes, No.10 Arlington Bistro offers international cuisine.
What's the area around George Hotel, BW Signature Collection like?
George Hotel, BW Signature Collection is in Golden Triangle, a short 9-minute drive from Norwich (NWI-Norwich Intl.) and 19 minutes' walk from The Forum.
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George Hotel, BW Signature Collection Reviews
Reviews
9.0
Wonderful
All reviews shown are from real guest experiences. Only travellers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
9.2/10
Cleanliness
9.4/10
Staff & service
8.8/10
Amenities
8.6/10
Property conditions & facilities
8.6/10
Eco-friendliness
Popular mentions
Service staff
Room
Food
Breakfast
Restaurant
Location
Bathroom
Bed
Walking
Bar
What guests liked
Breakfast was consistently praised for its excellent quality, variety, and service. (24 reviews)
The on-site restaurant served excellent meals with a good selection of options and friendly service. (7 reviews)
Free parking was an added bonus and easy to access. (4 reviews)
From real guest reviews summarized by AI.
Reviews
10/10
Food was lovely
Nigel
1-night trip
10/10
3 night business stop over .
Stayed here before , my definitely’ go to ‘ hotel when in the Norwich area .
DEREK
3-night trip
10/10
Great place to stay and very friendly staff
Louise
1-night trip
10/10
Great hotel, rooms adequate and clean, bar and restaurant great but it is the fantastic staff that makes this hotel excellent. From checking in to checking out, every single member of staff demonstrated a fantastic attitude and could not do enough for the guests. Well done
A
1-night trip
10/10
We had dinner in the Admiral Bistro & delicious food. Thank you. Car park.
Paula
1-night trip
10/10
Walked from the station to this lovely hotel on a nice spring evening and was pleasantly surprised by this lovely little hotel in a leafy suburb of Norwich. Reception staff were friendly and offered food in the connected restaurant / pub and or a drink. It felt homely in the good sense and the room was quiet, clean and comfy. Overall I really liked this spot. Doesn’t feel like a chain hotel, but not drab like some pub hotels can feel like. Would stay again.
Robert
1-night trip
10/10
The bedroom was small but clean & comfortable. The outside space could have been swept as it was very warm & great to sit outside for a pre-dinner drink. Breakfast choice was good although the orders both mornings didn’t quite get right. Great location for the train station only 10 mins taxi ride.
Paula
1-night trip
10/10
Nice staff, clean room.
Amy
8/10
The service was above expectation. Everyone we met was incredibly friendly and helpful but the staff also went out of their way to accommodate our family.
We stayed in a family room and my son had a sports event however breakfast starting at 8am meant he would miss eating breakfast in order to get to his event- the staff pulled together a breakfast for him earlier so he could eat before his event.
The room itself was in go condition, nothing extraordinary but was clean and comfortable. We only stayed for a night which suited us.
The only challenge was parking was quite busy.
We would definitely stay here again.
Fran
1-night trip
8/10
Nice rooms
Matthew
1-night trip
8/10
Super friendly welcome from reception. For the price, the room was just what I needed for an overnight stopover. Location is easy to access, away from busy roads and the city centre is within walking distance.
Matthew
1-night trip
10/10
Can not fault my staff at The George Hotel. Staff were friendly and helpful, room was clean and beautifully decorated. The location was only a 15 minute walk into city centre. Would recommend this hotel and would definitely stay again.
Jennifer
1-night trip
10/10
Fantastic front desk and staff in general were great.
Mark
1-night trip
8/10
Nice hotel with very helpful and friendly staff . Room was on the small side but very comfortable and quite modern. Parking is limited if they have a function but staff made an effort to find me a space. Could hear the music from function in room but finished by 9:30 - 10pm. Food in the restaurant was wonderful and had a good range and atmosphere.
Jonathan
1-night trip
10/10
Lovely hotel , lovely staff, especially the young waiter for our evening meal, very friendly and helpful.
Christopher
2-night trip
10/10
Fantastic welcome at check in, 3rd time i have stayed, always a good stay. Thank you
Matthew
1-night trip
10/10
Nice boutique feel to the hotel. Overall decor was good, a few tired elements let it down like the iron burn on the carpet and the bathroom flooring.
Staff very very friendly. Everywhere was very clean.
Good spot to stay to access the city centre.
Allison
1-night trip
10/10
Great hotel, great staff, great dinner, great breakfast!!!
Matthew
1-night trip
10/10
Took some finding but once parked up the staff and facilities were first class.
Onion rings are a must if you are dining 👍
Gary
1-night trip
10/10
A really lovely hotel. Set in a quiet part of Norwich. Walking distant to the city. Lovely staff and ver confortable beds.
Marina
1-night trip
10/10
Great stay lovely room ,friendly staff ..would definitely come back
Avril
1-night trip
10/10
Fabulous
Caroline
1-night trip
8/10
Good location to visit Norwich, exceptional staff
Alan
1-night trip
10/10
This was my second short stay at The George and was even better than the first time. Lovely room. Great food (excellent kippers at breakfast!). Welcoming and very helpful staff. There was nothing not to like! Next time I’m in Norwich I’ll be choosing to stay here again.
Gillian
1-night trip
10/10
We spent two nights at the George in late January. Check in was smooth and our room was comfortable. Breakfast and the evening meal were both delicious. The restaurant and bar area is welcoming and warm. Staff throughout the hotel were friendly and helpful.