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George Hotel, BW Signature Collection

Property class: 3
Georgian hotel with restaurant, near Norwich Theatre Royal

Choose dates to view prices

Located in the heart of Norwich, The George Hotel, BW Signature Collection offers a warm welcome with its fireplace lobby and international cuisine at No.10 Arlington Bistro. Unwind on the charming terrace or explore nearby Market Place and Norwich Castle while staying connected with WiFi.

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Free Wi-Fi
  • Bar
  • Laundry facilities

Main amenities (12)

  • Housekeeping (on request)
  • Restaurants and bar/lounge
  • Breakfast available
  • Room service
  • Meeting rooms
  • Terrace
  • 24-hour front desk
  • Reception fireplace
  • Front desk safe
  • Laundry service
  • Luggage storage
  • Banquet hall

Feel at home (6)

  • Cots/infant beds (surcharge)
  • Private bathroom
  • Cable/satellite TV service
  • Terrace
  • Dry cleaning/laundry service
  • Free self-parking
The current price is £89
includes taxes & fees
16 Aug - 17 Aug

Room options

Available filters for rooms
Showing 14 of 14 rooms

View all photos for Standard Room, 1 Single Bed, Non Smoking

A mirrored view of a hotel room with a bed, two bedside tables, lamps, a telephone, and a star decoration on the wall.

Standard Room, 1 Single Bed, Non Smoking

9.2 out of 10
Wonderful
(25 reviews)
  • 22 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 Double Bed, Non Smoking

A neatly made bed with striped pillows, a star decoration on the wall, and bedside lamps on either side.

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(31 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Standard Room, 2 Single Beds, Non Smoking

A hotel room with two beds, each with striped bedding and pillows, a bedside table with a lamp, and a mirror above the bed.

Standard Room, 2 Single Beds, Non Smoking

8.8 out of 10
Excellent
(8 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds
  • Free Wi-Fi

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

A bedroom with a bed, a TV, a desk, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 29 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Family Room, Multiple Beds, Non Smoking

A hotel room with two beds, a desk, and a chair.

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Single Bed
  • Free Wi-Fi

View all photos for Executive Room, 1 Single Bed, Non Smoking

A neatly made bed with checkered pillows, a bedside lamp, a nightstand with a kettle, and a small cabinet.

Executive Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(14 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Executive Room, 1 Double Bed, Non Smoking

A neatly made bed with checkered pillows, a star decoration on the wall, and two bedside lamps.

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(14 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

A hotel room with a bed, a bench, a table, and a chair. There is a mirror on the wall and an air conditioning unit above the window.

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Suite, 1 King Bed, Non Smoking

A bedroom with a large bed, a vanity with a mirror, and a window with blinds.

Suite, 1 King Bed, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

A neatly arranged hotel room with a bed, a desk, a chair, and a nightstand with a lamp.

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

A neatly made bed with a striped blanket, two bedside lamps, a star decoration on the wall, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

Pet Friendly Standard Double Room

  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

Standard Family Room

  • Sleeps 3
  • 1 Single Bed and 1 Double Bed
  • Free Wi-Fi

Accessible Double Room

  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

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About the area

Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA

What's nearby

  • Norwich Theatre Royal - 17 min walk - 1.5 km
  • Market Place - 19 min walk - 1.6 km
  • Norwich Castle - 20 min walk - 1.7 km
  • Carrow Road Stadium - 4 min drive - 2.3 km
  • Norwich Cathedral - 6 min drive - 3.3 km

Getting around

  • Norwich (NWI-Norwich Intl.) - 9 min drive
  • Norwich Station - 10 min drive
  • Wymondham Station - 12 min drive
  • Brundall Station - 12 min drive

Restaurants

  • ‪Hop Rocket - ‬8 min walk
  • ‪Starbucks - ‬15 min walk
  • ‪wagamama - ‬16 min walk
  • ‪Trafford Arms - ‬11 min walk
  • Mowgli Street Food

About this property

George Hotel, BW Signature Collection

  • At George Hotel, BW Signature Collection, you'll be a short five-minute drive from Norwich Theatre Royal and Market Place. The bar is a great place to grab a drink, and guests looking for a bite to eat can visit No.10 Arlington Bistro, which serves international cuisine and is open for breakfast, lunch and dinner. This Georgian hotel is also a short five-minute drive from Norwich Castle and University of East Anglia. Fellow travellers say great things about the helpful staff.

At a glance

DONE

Hotel size

    • 43 rooms
    • Arranged over 2 floors
DONE

Arriving/Leaving

    • Check-in start time: 2 PM; check-in end time: 5:30 AM
    • Contactless check-in and check-out are available
    • Check-out time is 11 AM
    • Contactless check-out
DONE

Special check-in instructions

    • Front desk staff will greet guests on arrival at the property
    • Information provided by the property may be translated using automated translation tools
DONE

Required at check-in

    • Credit card, debit card or cash deposit required for incidental charges
    • Government-issued photo ID may be required
DONE

Pets

    • Pets allowed (dogs and cats only, 2 total)*
    • Service animals welcome
    • Specific rooms only, restrictions apply*
    • Food and water bowls available
WIFI

Internet

    • Free WiFi in public areas
    • Free WiFi in rooms
LOCAL_PARKING

Parking

    • Free on-site self-parking
DONE

Other information

    • Smoke-free property

Property amenities

Food and drink

  • Cooked-to-order breakfast (surcharge) 7 AM–9:30 AM on weekdays and 8 AM–9:30 AM on weekends
  • Restaurant
  • Bar/lounge
  • Room service (limited hours)

Travelling with children

  • Children's menu

Working away

  • Meeting rooms

Services

  • 24-hour front desk
  • Dry cleaning/laundry services
  • Luggage storage

Facilities

  • Safe-deposit box at front desk
  • Terrace
  • Fireplace at reception
  • Banquet hall
  • Georgian architecture

Room amenities

Be entertained

  • Flat-screen television
  • Cable TV channels

Home comfort

  • Heating
  • Electric kettle
  • Iron/ironing board (on request)

Sleep well

  • Alarm clock
  • Cot/infant bed (surcharge)
  • Rollaway/extra bed (surcharge)
  • Bed sheets provided

Freshen up

  • Private bathroom
  • Free toiletries
  • Hairdryer
  • Towels
  • Toothbrush and toothpaste (on request)
  • Toilet paper

Stay connected

  • Desk
  • Free WiFi
  • Phone

Food and drink

  • Free tea bags/instant coffee

More

  • Housekeeping on request

Special features

Dining

No.10 Arlington Bistro – This bistro specialises in international cuisine and serves breakfast, lunch and dinner. A children's menu is available. Open daily.
Arlington Bar – This bar serves breakfast, lunch and dinner. Open daily.

Fees & policies

Optional extras

  • Cooked-to-order breakfast is offered for an extra charge of approximately GBP 13.95 per person

Children & extra beds

  • Cots/infant beds are available for GBP 10.0 per night
  • Rollaway beds are available for GBP 20.0 per night

Pets

  • Service animals exempt from fees
  • Pets are allowed for an extra charge of GBP 10 per pet, per night

Policies

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
This property does not have lifts.
Guests can rest easy knowing that there's a fire extinguisher on-site.
This property accepts credit cards, debit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Diners Club
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with UK consumer law, property booking services are not subject to the right of withdrawal.

Also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Are pets allowed at George Hotel, BW Signature Collection?

Yes, cats and dogs are welcome, with a limit of 2 total. There's a charge of GBP 10 per pet, per night. Service animals are exempt from fees. Food and water bowls are available. Some restrictions may apply, so please contact the property for more details.

Is parking offered on site at George Hotel, BW Signature Collection?

Yes, there's free self parking.

What are the check-in and check-out times at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; check-in end time: 5:30 AM. Check-out time is 11 AM. Contactless social distancing and check-out are available.

What is there to do at George Hotel, BW Signature Collection and nearby?

Recommended spots to visit include Norwich Theatre Royal (1 mi) and Market Place (1 mi), along with Norwich Castle (1.1 mi) and Norwich Cathedral (1.4 mi).

Are there restaurants at or near George Hotel, BW Signature Collection?

Yes, No.10 Arlington Bistro offers international cuisine.

What's the area around George Hotel, BW Signature Collection like?

George Hotel, BW Signature Collection is in Golden Triangle, a short 9-minute drive from Norwich (NWI-Norwich Intl.) and 19 minutes' walk from The Forum.

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Reviews

George Hotel, BW Signature Collection Reviews

9.0

Wonderful

9.2

Cleanliness

8.6

Location

9.4

Staff & service

8.6

Property conditions & facilities

Guest review summary

What guests liked

  • The restaurant served excellent food with generous portions and was a highlight of the stay. (61 reviews)
  • Breakfast was consistently excellent, freshly cooked to order, and offered a great selection. (47 reviews)
  • Parking at the hotel was easy and free, with a large car park available. (19 reviews)
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From real guest reviews summarized by AI.

Popular mentions

Service staff
Room
Food
Breakfast
Restaurant
Location
Bathroom
Bed
Walking
Bar

Reviews

Verified review

10/10 Exceptional

This is the third time we have stayed at The George and it is lovely, the staff are always friendly and helpful
Paul, 2-night trip
Verified review

8/10 Very good

Great location but a bit overpriced.
Rui, 1-night trip
Verified review

10/10 Exceptional

Clean rooms, we had 2. Staff very nice, helpful and great service. Breakfast delicious and a fabulous lunch.
Susan, 1-night trip
Verified review

10/10 Exceptional

Wonderful all round- welcoming and very comfortable- thoroughly recommend and l will return soon
Petra, 3-night trip
Verified review

10/10 Exceptional

The George is a beautiful hotel in a great location, and has been my first choice for many years, whenever staying in Norwich. The staff are so helpful and friendly, every single member of the team, and nothing is too much trouble for them. All the double rooms and above have aircon which is essential now, and makes it very comfortable in the summer. And everything is so well maintaned and spotlessly clean - also tastefully decorated. Very comfortable beds too, and lovely and quiet. Lovely restaurant and bar area with an outside terrace - you really couldn't wish for a better place to stay.
Janet, 4-night trip
Verified review

10/10 Exceptional

This my hotel of choice in Norwich, comfortable rooms, staff are great and the food is great quality and generous
Kelly, 2-night trip
Verified review

10/10 Exceptional

Friendly help ful staff at excellent hotel - really good value for money
Dame Janet, 2-night trip
Verified review

10/10 Exceptional

Excellent staff clean rooms, great breakfast in a nice part of town
Iain, 3-night trip
Verified review

8/10 Very good

15 minute walk in Norwich. Bar staff friendly and helpful. Shower was hot and powerful.
Dean, 1-night trip
Verified review

10/10 Exceptional

Clean room, nice bar, enjoyed my stay
Philip, 1-night trip
Verified review

10/10 Exceptional

Very helpful staff, lovely food, pleased we made this choice
Suzanne, 3-night trip
Verified review

10/10 Exceptional

This has got to be the friendliest hotel we have ever stayed in. The staff were all absolutely lovely and the hotel was very nice , very clean, very comfortable and we can’t wait to get back.
Martin, 2-night trip
Verified review

10/10 Exceptional

excellent location, food and service - highly recommend
James, 1-night trip
Verified review

10/10 Exceptional

Excellent stay again Second time Solo female traveller Felt very safe and welcome Walkable to Norwich cathedral Excellent restaurant on site Walkable to Sainsbury's if needs supplies Great wi fi for meetings
Isabelle, 2-night trip
Verified review

10/10 Exceptional

The room was clean and with a lovely decor. Great complimentary tea and coffee and hot chocolate
Viviana, 1-night trip
Verified review

10/10 Exceptional

A large lovely room, albeit up quite a few stairs. Very welcoming staff. The only minor lack was a box of tissues
ALAN, 2-night trip
Verified review

10/10 Exceptional

This hotel is excellent. The price is reasonable and the rooms are clean and nicely done. The staff were universally friendly and attentive and the breakfast and dinner menus were really good. It’s a gem of a place for the money. Book it now.
My lovely little single room with a larger than single bed. ❤️
Larraine, 2-night trip
Verified review

10/10 Exceptional

The hotel was immaculate, the staff were pleasant and it was fairly cheap for a uber into the central
Aaron, 1-night trip
Verified review

10/10 Exceptional

clean room, friendly staff!
Emil, 3-night trip
Verified review

8/10 Very good

Clean and well kept hotel. Standard room was small but adequate. Staff very friendly and helpful. Food was excellent and very good potions. Breakfast freshly cooked to order. Definitely would stay again.
Stephen, 1-night trip
Verified review

10/10 Exceptional

Clean bedroom and bathroom. Great power shower. Great breakfast served by Ryan
Lee, 2-night trip
Verified review

8/10 Very good

Online and reception customer care incredibly responsive, friendly and helpful. Room a little tired, but good value. Easy to check-in late.
Steven, 1-night trip
Verified review

8/10 Very good

Lovely clean room and excellent breakfast
Stephen, 1-night trip
Verified review

10/10 Exceptional

Another great stay, the staff here really make this hotel… Wonderful service and super friendly
Andrew, 1-night trip
Verified review

10/10 Exceptional

Very cozy room and lovely, helpful staff.
Hamish, 2-night trip