A clean hotel that gives a good substantial brakfast. Close to all amenities, bus stop right near the hotel, shops and eating places all on hand.
If you want to get away from the British pubs and lifestyle, then this is the place to be to enjoy the spanish and their surroundings and if you find you feel a bit homesick, you can walk or hop on a bus for 1.50 euros or take a taxi ride for 10 euros, travel into benidorm and join the crowd. You won't be disappointed either way.