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Assembly Hotel London

3.5-star3.5 stars
27 - 31 Charing Cross Road, London, England, WC2H 0LS, United Kingdom

3.5-star hotel with bar/lounge, near The British Museum
  • Free WiFi
  • Collect nightsYou can collect™ Rewards nights here
From 314 reviews. TripAdvisor Traveller Rating.

TripAdvisor Traveller Rating

  • really nice hotel with a great customer service reception! team were welcoming and very…Aug 12, 2019
  • Hotel was very clean and comfortable and had everything we needed. They roof top terrace…Aug 11, 2019

Assembly Hotel London

from £93
  • Standard Double Room (Snug)
  • Standard Double Room
  • Superior Double Room (Nest)
  • Double Room (HIDE)

What’s around Assembly Hotel London

Top spots nearby

Recommended by this property

  • The British Museum (9-minute walk)
  • Coca-Cola London Eye (9-minute walk)
  • Big Ben (11-minute walk)
  • Buckingham Palace (12-minute walk)
  • St. Paul's Cathedral (18-minute walk)
  • Hyde Park (23-minute walk)
  • Tower of London (35-minute walk)
  • London Stadium (5.2 mi / 8.4 km)
  • O2 Arena (5.7 mi / 9.1 km)
  • Wembley Stadium (7.3 mi / 11.8 km)

Getting around

  • London (LCY-London City) 20-min drive
  • London (LHR-Heathrow) 42-min drive
  • London (LTN-Luton) 43-min drive
  • London (SEN-Southend) 57-min drive
  • London (STN-Stansted) 67-min drive
  • London (LGW-Gatwick) 96-min drive
  • London Charing Cross Station 5-min walk
  • London Waterloo Station 19-min walk
  • London Waterloo East Station 21-min walk
  • Leicester Square Underground Station 1-min walk
  • Charing Cross Underground Station 4-min walk
  • Covent Garden Underground Station 5-min walk

At a glance

Key facts

Hotel size

  • This hotel has 121 rooms


  • Check-in time 2 PM-1 AM
  • Check-out time is 11 AM

Required at check-in

  • Credit card deposit required

  • Government-issued photo ID required

  • Minimum check-in age is 18

Travelling with others


  • Pets not allowed


  • Free WiFi in public areas

  • Free WiFi in rooms



  • No parking

Payment types at the property

Other information

  • Smoke-free property
* See small print for additional details or extra charges

In the hotel

Food and drink
  • Continental breakfast daily (surcharge)
  • Bar/lounge
  • 24-hour front desk
  • Luggage storage
  • Lift

In the room

Home comforts
  • Air conditioning
Freshen up
  • Private bathroom
  • Shower only
  • Free toiletries
  • Hair dryer
Stay connected
  • Free WiFi
  • Daily housekeeping

Assembly Hotel London’s small print

Also known as

  • Assembly Hotel London
  • Assembly Hotel London Hotel
  • Assembly Hotel London London
  • Assembly Hotel London Hotel London


This property only accepts debit or credit cards for all on-site payments. Cash is not accepted.

Optional extras

Continental breakfast is offered for an extra charge of GBP 15 for adults and GBP 15 for children (approximately)

We have included all charges provided to us by this property. However, charges can vary, for example, based on length of stay or the unit you book.

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Recent reviews

Fabulous 8.8 From 1,150 reviews

Exceptional 10.0
Great stay
Great hotel, excellent location. Room was modern and clean. Rooftop bar/cafe great for post work drinks. Great value for money, would have been improved by tea/coffee making facilities in room but not such an issue when so many coffee shops nearby. Would definitely stay again!
gb1 night business trip
Very good 8.0
Great hotel, excellent location
Great hotel, cheap and cracking location. Staff were really friendly and helpful
Philip, gb1 night business trip
Very good 8.0
Nice tiny hotel - please replace rabbits with a TV
Perfectly nice little hotel, rooms are TINY but the point is location. A TV instead of a crappy framed poster where it should be would a definite improvement, and the cute little pigs or rabbits or whatever they were do NOT turn it into a boutique hotel FYI but otherwise pretty much what we were hoping for, thanks.
Daniel, gb1 night trip
Exceptional 10.0
What a great find!! :)
What a fantastic find! We were looking for something conveniently located to her majesty’s theatre and not too expensive. Stumbled upon this hotel, as we reduced the slider on to under £150, and it was one of a few that was still available! We couldn’t be more happier that it was available and at such a reasonable price!! Check in / out was so easy and the room / shower was absolutely superb. Clean, tidy and the perfect size. We went for the 10 square metre room. Ignore reviews that say the room is too small, basic maths can help you work out what this space is like so it shouldn’t be a surprise at the size, plus I always visit the hotels website before booking through The room was well laid out for the size. Overall a fantastic experience and find. If we are in the area again we wouldn’t hesitate but to book here again!
David, gb1 night trip
Fair 4.0
Smashed window; no daylight
The rooms are small but in a good location. The main problem was that the window on my room was cracked, severely. So it had a wooden board over it, which of course let in no light. And nobody told me or apologised for this.
Michael, gb1 night business trip

Assembly Hotel London

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