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Assembly Hotel London

3.5-star3.5 stars
27 - 31 Charing Cross Road, London, England, WC2H 0LS, United Kingdom

3.5-star hotel with bar/lounge, near The British Museum
  • Free WiFi
  • Collect nightsYou can collect™ Rewards nights here
From 320 reviews. TripAdvisor Traveller Rating.

TripAdvisor Traveller Rating

  • Hotel is very well placed for a visit to London, especially the West End. Bed was large…Aug 21, 2019
  • Perfect location, just one minor, no tvAug 19, 2019

Assembly Hotel London

from £75
  • Standard Double Room (Snug)
  • Standard Double Room
  • Superior Double Room (Nest)
  • Double Room (HIDE)

What’s around Assembly Hotel London

Top spots nearby

Recommended by this property

  • The British Museum (9-minute walk)
  • Coca-Cola London Eye (9-minute walk)
  • Big Ben (11-minute walk)
  • Buckingham Palace (12-minute walk)
  • St. Paul's Cathedral (18-minute walk)
  • Hyde Park (23-minute walk)
  • Tower of London (35-minute walk)
  • London Stadium (5.2 mi / 8.4 km)
  • O2 Arena (5.7 mi / 9.1 km)
  • Wembley Stadium (7.3 mi / 11.8 km)

Getting around

  • London (LCY-London City) 20-min drive
  • London (LHR-Heathrow) 42-min drive
  • London (LTN-Luton) 43-min drive
  • London (SEN-Southend) 57-min drive
  • London (STN-Stansted) 67-min drive
  • London (LGW-Gatwick) 96-min drive
  • London Charing Cross Station 5-min walk
  • London Waterloo Station 19-min walk
  • London Waterloo East Station 21-min walk
  • Leicester Square Underground Station 1-min walk
  • Charing Cross Underground Station 4-min walk
  • Covent Garden Underground Station 5-min walk

At a glance

Key facts

Hotel size

  • This hotel has 121 rooms


  • Check-in time 2 PM-1 AM
  • Check-out time is 11 AM

Required at check-in

  • Credit card deposit required

  • Government-issued photo ID required

  • Minimum check-in age is 18

Travelling with others


  • Pets not allowed


  • Free WiFi in public areas

  • Free WiFi in rooms



  • No parking

Payment types at the property

Other information

  • Smoke-free property
* See small print for additional details or extra charges

In the hotel

Food and drink
  • Continental breakfast daily (surcharge)
  • Bar/lounge
  • 24-hour front desk
  • Luggage storage
  • Lift

In the room

Home comforts
  • Air conditioning
Freshen up
  • Private bathroom
  • Shower only
  • Free toiletries
  • Hair dryer
Stay connected
  • Free WiFi
  • Daily housekeeping

Assembly Hotel London’s small print

Also known as

  • Assembly Hotel London
  • Assembly Hotel London Hotel
  • Assembly Hotel London London
  • Assembly Hotel London Hotel London


This property only accepts debit or credit cards for all on-site payments. Cash is not accepted.

Optional extras

Continental breakfast is offered for an extra charge of GBP 15 for adults and GBP 15 for children (approximately)

We have included all charges provided to us by this property. However, charges can vary, for example, based on length of stay or the unit you book.

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Recent reviews

Fabulous 8.8 From 1,158 reviews

Very good 8.0
Great hotel, great location! Friendly Staff
really nice hotel with a great customer service reception! team were welcoming and very friendly! overall room was adequate. No TV in room which is a shame as I like background noise or news updates when getting ready. Hotel is having major refurb and drilling and banging started before 0900hrs on a Saturday! I can understand during a week, however weekend should be avoided in my opinion.
James, gb1 night business trip
Exceptional 10.0
Hidden gem in the heart of London
Hotel was very clean and comfortable and had everything we needed. They roof top terrace cafe and bar was lovely, a real bonus. The location was perfect for our stay, within in easy reach and walking distance of the venues we attended and right next to the tube station.
Sylvia, gb1 night family trip
Exceptional 10.0
Great stay
Great hotel, excellent location. Room was modern and clean. Rooftop bar/cafe great for post work drinks. Great value for money, would have been improved by tea/coffee making facilities in room but not such an issue when so many coffee shops nearby. Would definitely stay again!
gb1 night business trip
Very good 8.0
Great hotel, excellent location
Great hotel, cheap and cracking location. Staff were really friendly and helpful
Philip, gb1 night business trip
Very good 8.0
Nice tiny hotel - please replace rabbits with a TV
Perfectly nice little hotel, rooms are TINY but the point is location. A TV instead of a crappy framed poster where it should be would a definite improvement, and the cute little pigs or rabbits or whatever they were do NOT turn it into a boutique hotel FYI but otherwise pretty much what we were hoping for, thanks.
Daniel, gb1 night trip

Assembly Hotel London

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