Skip to main content.
All properties in London, England, United Kingdom
1 room, 2 adults

Assembly Hotel London

3.5-star3.5 stars
27 - 31 Charing Cross Road, London, England, WC2H 0LS, United Kingdom

3.5-star hotel with bar/lounge, near Leicester Square
  • Free WiFi
  • Collect nightsYou can collect™ Rewards nights here
  • Perfect location for West End and Covent Garden, staff were so friendly and helpful. The…Apr 19, 2019
  • Great location even in a busy area this place is so quiet. Great views from the roof top…Apr 10, 2019
858See all 858 reviews
From 232 reviews

TripAdvisor Traveller Rating

Assembly Hotel London

from £119
  • Standard Double Room (Snug)
  • Standard Double Room, 1 Queen Bed
  • Superior Double Room (Nest)

What’s around Assembly Hotel London


  • In London City Centre
  • Leicester Square (3-minute walk)
  • The Strand (3-minute walk)
  • Trafalgar Square (4-minute walk)
  • National Gallery (4-minute walk)
  • Piccadilly (6-minute walk)
  • Queens Theatre (6-minute walk)
  • Piccadilly Circus (7-minute walk)

Getting around

  • London (LHR-Heathrow) 46-min drive
  • London (LCY-London City) 46-min drive
  • London (LTN-Luton) 61-min drive
  • London (STN-Stansted) 72-min drive
  • London (SEN-Southend) 86-min drive
  • London (LGW-Gatwick) 93-min drive
  • London Charing Cross Station 6-min walk
  • London Waterloo Station 21-min walk
  • London Waterloo East Station 23-min walk
  • Leicester Square Underground Station 1-min walk
  • Charing Cross Underground Station 5-min walk
  • Covent Garden Underground Station 6-min walk
  • On-site parking not available

At a glance

Key facts

Hotel size

  • This hotel has 121 rooms


  • Check-in time 2 PM-1 AM
  • Check-out time is 11 AM

Required at check-in

  • Credit card deposit required

  • Government-issued photo ID required

  • Minimum check-in age is 18

Travelling with others


  • Pets not allowed


  • Free WiFi in public areas

  • Free WiFi in rooms



  • No parking

Other information

  • Smoke-free property
* See small print for additional details or extra charges

In the hotel

Food and drink
  • Continental breakfast daily (surcharge)
  • Bar/lounge
  • 24-hour front desk
  • Luggage storage
  • Lift
Languages Spoken
  • English

In the room

Home comforts
  • Air conditioning
Freshen up
  • Private bathroom
  • Shower only
  • Free toiletries
  • Hair dryer
Stay connected
  • Free WiFi
  • Daily housekeeping

Special features


On-site venue – restaurant. Open daily.

Assembly Hotel London’s small print

Also known as

  • Assembly Hotel
  • Assembly London
  • Assembly Hotel London England


This property only accepts debit or credit cards for all on-site payments. Cash is not accepted.

Optional extras

Continental breakfast is offered for an extra charge of GBP 15 for adults and GBP 15 for children (approximately)

We have included all charges provided to us by this property. However, charges can vary, for example, based on length of stay or the unit you book.

Didn’t find the right property?

Continue searching for London

Recent reviews

Fabulous 8.8 From 858 reviews

Assembly Hotel London
Will definitely come back again! Great location and value for money.
Q, gbRomance trip
Assembly Hotel London
Very Good8.0
Very friendly funky and clean
This hotel was in the perfect location. The reception was welcoming and friendly. The decor is fun and funky. The room was clean and fresh. The snug room we booked had no window. This wasn’t made very clear on booking. The lighting system was difficult to work out especially as with no window it was pitch black. Overall a nice comfortable stay with great service.
Gary, gb1 night romance trip
Assembly Hotel London
Perfect Location
Staff excellent, room perfect for business travel, location perfect for tube access and all of Soho.... will definitely use on a regular basis for my London visits. I stayed on a well sound-proofed 1st floor room with a view of the street activity - better than Netflix. No criticism.
David, gb5 night business trip
Assembly Hotel London
Nice clean hotel with friendly, helpfull staff.
Nice clean hotel with friendly, helpfull staff in a good location what more could you ask for. Make sure you use the restaurant on the top floor for a brilliant view.
Ryan, gbRomance trip
Assembly Hotel London
Very Good8.0
Smooth check in - very polite and friendly staff. Comfortable bed. Only negative thing I could say was the lights tripped in the morning making it difficult to use the bathroom as it has no natural light. Also the rooms could do with an additional shelf or perhaps have one in the bathroom as there is literally no space to put toiletries and other sundries like phones etc apart from one small bedside cabinet. Overall I’d use the hotel again if I was in the area for a night as the location is perfect.
Louise, gb1 night trip with friends

See all reviews

Assembly Hotel London

Is the description of this property not correct? Tell us