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1 room, 2 adults

Assembly Hotel London

3.5-star3.5 stars
27 - 31 Charing Cross Road, London, England, WC2H 0LS, United Kingdom

3.5-star hotel with bar/lounge, near The British Museum
  • Free WiFi
  • Collect nightsYou can collect™ Rewards nights here
From 336 reviews. TripAdvisor Traveller Rating.

TripAdvisor Traveller Rating

  • Really convenient to theatre and London highlights. Super for an overnight stay. Great…Sep 7, 2019
  • Sorry to do this but yes you have done a good refit but it was not finished so had…Sep 6, 2019

Assembly Hotel London

from £99
  • Standard Double Room (Snug)
  • Standard Double Room
  • Superior Double Room (Nest)
  • Double Room without Windows

What’s around Assembly Hotel London

Top spots nearby

Recommended by this property

  • The British Museum (9-minute walk)
  • Coca-Cola London Eye (9-minute walk)
  • Big Ben (11-minute walk)
  • Buckingham Palace (12-minute walk)
  • St. Paul's Cathedral (18-minute walk)
  • Hyde Park (23-minute walk)
  • Tower of London (35-minute walk)
  • London Stadium (5.2 mi / 8.4 km)
  • O2 Arena (5.7 mi / 9.1 km)
  • Wembley Stadium (7.3 mi / 11.8 km)

Getting around

  • London (LCY-London City) 20-min drive
  • London (LHR-Heathrow) 42-min drive
  • London (LTN-Luton) 43-min drive
  • London (SEN-Southend) 57-min drive
  • London (STN-Stansted) 67-min drive
  • London (LGW-Gatwick) 96-min drive
  • London Charing Cross Station 5-min walk
  • London Waterloo Station 19-min walk
  • London Waterloo East Station 21-min walk
  • Leicester Square Underground Station 1-min walk
  • Charing Cross Underground Station 4-min walk
  • Covent Garden Underground Station 5-min walk

At a glance

Key facts

Hotel size

  • This hotel has 121 rooms


  • Check-in time 3:00 PM-1 AM
  • Check-out time is 11 AM

Required at check-in

  • Credit card deposit required

  • Government-issued photo ID required

  • Minimum check-in age is 18

Travelling with others


  • Pets not allowed


  • Free WiFi in public areas

  • Free WiFi in rooms



  • No parking

Payment types at the property

Other information

  • Smoke-free property
* See small print for additional details or extra charges

In the hotel

Food and drink
  • Continental breakfast daily (surcharge)
  • Bar/lounge
  • 24-hour front desk
  • Luggage storage
  • Lift
Languages Spoken
  • English

In the room

Home comforts
  • Air conditioning
Freshen up
  • Private bathroom
  • Shower only
  • Free toiletries
  • Hair dryer
Stay connected
  • Free WiFi
  • Daily housekeeping

Assembly Hotel London’s small print

Also known as

  • Assembly Hotel London Hotel
  • Assembly Hotel London London
  • Assembly Hotel London Hotel London
  • Assembly Hotel London Hotel
  • Assembly Hotel London London
  • Assembly Hotel London Hotel London


This property only accepts debit or credit cards for all on-site payments. Cash is not accepted.

Optional extras

Continental breakfast is offered for an extra charge of GBP 15 for adults and GBP 15 for children (approximately)

We have included all charges provided to us by this property. However, charges can vary, for example, based on length of stay or the unit you book.

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Recent reviews

Fabulous 8.8 From 1,209 reviews

Very good 8.0
Fab Find
Stayed here for one night for a theatre trip in a 'Snug' room. Very modern and clean, as advertised the rooms are on the small side but if you're spending enough time in your room for it to be a problem then you're not doing London properly. Perfect for one or two nights, and longer if you travel light and don't need the space for suitcases etc. Great location on the edge of Leicester Square, five minutes walk to theatres, Covent Garden, Trafalgar Square, Westminster Palace. Rooftop bar is an amazing bonus. Would definitely stay here again on my next theatre trip.
Chris, gb1 night trip
Exceptional 10.0
Excellent stay great roof top bar and restaurant
Paul, gb1 night romance trip
Exceptional 10.0
Great reception, very friendly and organised. Everything is quick and easy with the Romanian lady that works there. Nice and cozy comfortable room in the very best place to be in London, not to mention the restaurant and its views! Worth going back!
Tiago, gb2 night trip
Very good 8.0
Great location, decent price..
Small but efficient .. quirky, clean room and bathroom.Lovely shower gel :-) Staff was very friendly
Aurelia, gb1 night trip
Exceptional 10.0
Hotel is very well placed for a visit to London, especially the West End. Bed was large and comfortable, room was also spacious with a great view.. Rooftop restaurant/bar is a bonus
George, gb2 night romance trip

Assembly Hotel London

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