The best places to go shopping in Vienna are among the city’s most prominent landmarks. The capital of Austria has done an outstanding job incorporating modern architecture into its historic streets, resulting in a beautiful mix of old and new sights.

    What does this mean for travellers? Shopping in the city’s stunning districts often leads you to breathtaking landmarks. Contemporary shopping malls and pedestrianised plazas offer plenty of international brands, independent designers, and excellent places to dine. Read on for our favourite places to shop in Vienna.



    One of Vienna’s most famous shopping streets

    Graben is arguably the best-known shopping street in Vienna, admired for its glamorous retail stores and restaurants. The thoroughfare dates back to the 12th century, with plenty of baroque and renaissance-era buildings lining its footpaths.

    There’s a huge variety of prominent fashion brands, such as Hermès, Max Mara, and Swatch. Make sure to visit Julius Meinl am Graben, an upmarket grocery store and cafe that offer high-end chocolate, wines, champagnes, and gifts. Graben is just a short walk of notable Vienna landmarks like the Equitable, the Jewish Museum of the City of Vienna, and St. Stephen's Cathedral.


    Kärntner Strasse

    Shopping street in central Vienna

    Kärntner Strasse presents a myriad of famous international brands and local boutiques. It’s a lively inner-city shopping street that has been pedestrianised since 1974, so you can easily explore its many offerings on foot.

    Kärntner Strasse hosts well-known brands like Zara, H&M, GUESS, and Hugo Boss, along with bustling department stores like Peek & Cloppenburg. For more dining and shopping, check out the Postmodern Haas Haus at the northern end of the street. If you’re feeling lucky, the Casino Wien is worth a visit for a round of roulette, Blackjack, or poker.


    photo by Gugerell (CC0 1.0) modified


    Mariahilfer Strasse

    Pedestrian-friendly shopping plaza in Vienna

    Mariahilfer Strasse is one of Vienna’s longest shopping streets. Spanning an impressive 1.8 km, it has plenty of luxury retail stores, quirky designer spaces and delightful restaurants.

    While mostly known for upmarket brands, the open-air plaza is great for shopping like a local in the city. You can find many high-street boutiques and charming cafes at Raimundhof Wien. Familiar names like Urban Outfitters, H&M HOME, PUMA and Pull & Bear let you stock up on the latest fashion and homewares.


    photo by Gugerell (CC0 1.0) modified


    Ferstel Passage

    A historic landmark offering upmarket boutiques and classy bars

    Ferstel Passage is one of the most historic shopping arcades in Vienna. A stroll through this 19th-century landmark leads you to a series of lavish boutiques offering clothing, jewellery, and homewares.

    Ferstel Passage is also beloved for its collection of restaurants and bars. Café Central is especially famous, with its grand interior providing a nice setting for a traditional Viennese meal. In fact, this famous coffee shop was a favourite among celebrated historical figures, including Sigmund Freud and Leon Trotsky.

    Location: Strauchgasse 4, 1010 Wien, Austria

    Open: Daily from 10 am to 8 pm


    photo by Jorge Franganillo (CC BY 2.0) modified



    Vienna’s quintessential foodie market since the 16th century

    Naschmarkt is a great place for foodies to visit in Vienna. This 16th-century market offers fresh produce from Austria and high-quality food from all over the world.

    Operating on a farm-to-table philosophy, Naschmarkt has dozens of vendors selling authentic dishes across 5 continents. Alongside these incredible stalls are a series of sit-down restaurants and traditional Austrian cafes if you want to dine in and rest your feet. You can find this foodie market between Alfred-Grünwald-Park and Theater an der Wien.

    Open: Monday–Friday from 6 am to 9 pm, Saturday from 6 am to 6 pm (closed on Sundays)

    Phone: +43 (0)1 400005430


    Goldenes Quartier Wien

    Discover luxury brands in every corner

    Goldenes Quartier Wien in Innere Stadt is one of Vienna’s many upmarket shopping areas. It has around 20 flagship stores from some of the world’s most acclaimed brands, including Prada, Valentino, and Bottega Veneta.

    There’s also a wonderful selection of upscale restaurants. The Bank serves signature seafood dishes and inventive cocktails, while Cafe am Hof is renowned for its handmade pastries and speciality coffee. Goldenes Quartier Wien is within walking distance of several landmarks, such as St. Peter's Catholic Church, Column of The Trinity, and Looshaus.

    Location: Tuchlauben 3/7, 1010 Wien, Austria


    photo by Böhringer Friedrich (CC BY-SA 3.0) modified



    Shop exclusive fashion labels and jewellery brands

    Kohlmarkt is a standout shopping street in Vienna, with a reputation for high-end fashion boutiques and jewellery stores. It runs through the centre of Innere Stadt, which also hosts Goldenes Quartier Wien, St. Peter's Catholic Church, and Graben.

    Extravagant fashion names like Burberry, Gucci and Ermenegildo Zegna offer lavish clothes, fragrances and accessories for both men and women. Kohlmarkt is also well-known for its jewellery stores, with notable brands like Tiffany & Co, Cartier, and Rozet und Fischmeister.


    Donau Zentrum

    A sprawling shopping mall in Vienna

    Donau Zentrum is one of the largest shopping malls in Vienna. The complex is on Wagramer Street, around 6.6 km northeast of central Vienna. Featuring over 260 stores across 225,000 square metres, it’s easy to find a nice outfit or souvenir during your visit.

    Popular high-street clothing retailers include Espirit, Desigual and Levi’s, while beauty products are available at Lush, L’Occitane and The Body Shop. Donau Zentrum also hosts dozens of excellent restaurants and cafes, as well as a 13-screen cinema showcasing the latest films.

    Location: Wagramer Str. 94, 1220 Wien, Austria

    Open: Monday–Friday from 9 am to 8 pm, Saturday from 9 am to 6 pm (closed on Sundays)

    Phone: +43 (0)1 2034722222


    photo by Paul Korecky (CC BY-SA 2.0) modified



    Shopping street near the Vienna University of Technology

    Schleifmühlgasse is in Wieden, the trendy 4th district of Vienna. This lengthy shopping street is lined with vintage stores, fashion boutiques, and homeware outlets. FLO Vintage, Humana and Gabarage are great for those who love shopping for preloved clothes.

    There’s also a top-notch collection of cafes serving excellent coffee and freshly baked treats. Standouts include Alt Vien Kaffee, The Breakfast Club and Vollpension. Schleifmühlgasse has a rather youthful and global vibe, thanks to its proximity to the Vienna University of Technology.


    photo by Robert Heilinger (CC BY-SA 4.0) modified


    Ringstrassen Galerien

    Shopping mall offering the latest fashion and lifestyle products

    Ringstrassen Galerien is a sprawling central shopping mall designed by world-renowned architects, Wilhelm Holzbauer and Georg Lippert. The complex consists of 2 historic buildings joined by a glass bridge. Inside, around 59 shops offer a variety of goods.

    You can shop for local and international fashion brands, as well as footwear and accessories. There’s also a brilliant selection of restaurants and bars, serving everything from Austrian beers and cocktails to high-end chocolate and sushi. Ringstrassen Galerien is just a short walk from the Vienna State Opera, Wiener Musikverein, and Wiener Royal Orchester.

    Location: Kärntner Ring 5-7, 1010 Wien, Austria

    Open: Monday–Friday from 10 am to 7 pm, Saturday from 10 am to 6 pm (closed on Sundays)

    Phone: +43 (0)1 5125181


    photo by János Korom Dr. (CC BY-SA 2.0) modified

    Hudson Brown | Contributing Writer

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