Shopping in Italy is a huge draw for many globetrotting fashionistas. Italian cities are crawling with well-dressed locals – especially the large northern cities. Rome is a cultural hotspot and Milan has long been known as a fashion capital of the world. The city is also home to a glitzy mall that’s one of the oldest in the world. 

But high fashion isn’t the only reason Italy is a shoppers’ paradise. Shopping in Italy can also mean getting up close to simple pleasures and treasures of the countryside. Cobblestoned town squares often double as bustling marketplaces where you can sample the freshest regional goods and pick up rare souvenirs.

Best shopping in Italy

Featured stories & fun stuff

Where to stay in Italy

Start planning your trip

Also popular in Europe

Back to top