Sapporo is the capital of Hokkaido. It’s well known for ramen, beer, snow, and being home to some of Japan’s most spectacular festivals. The most impressive is the Sapporo Snow Festival, held annually in Odori Park with huge scenes and structures constructed entirely out of ice. It overlaps with the Sapporo White Illumination, when strings of white lights adorn Odori Park creating a truly magical scene. 

The extraordinary countryside lying outside the city is idyllic for nature lovers – the Hokkaido landscape presents wonderful opportunities for hiking, camping during the warmer months, and exhilarating skiing conditions during winter. The former Olympic ski jump stadium is a popular photo opportunity, and the Sapporo Beer Museum is a favourite for obvious reasons. The open-air Historic Village depicts life in days gone by. 

What to see & do in Sapporo

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Sapporo is the capital of mountainous Hokkaido, Japan’s ultimate yukiguni or snow country. Most visitors make the city their starting point for day trips and fun adventures at top ski resorts like Niseko, a short drive out of the city. Check out the annual Sapporo Snow Festival to admire the works of the country’s best ice sculptors put on display or enjoy a sip of great Japanese beer while learning about...

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Where & what to eat in Sapporo

Sapporo is famed for the quality of its seafood, which is caught in the cold waters off the Hokkaido coast. Crab is probably the most prized, but shrimps and cold-water fish are also packed full of flavour. In winter, you can try a unique Sapporo dish, soup curry! It’s packed full of vegetable and roast chicken, with varying levels of spice for you to choose from. For the biggest collection of...

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Where to shop & what to buy in Sapporo

Shopping in Sapporo is concentrated in 2 main districts of the city, and each offers options to soothe your shopping bug, from indie boutique shops to vast shopping centres. In front of Sapporo Station, you’ll find one of the largest commercial districts in the city. Some of the most popular complexes here include Sapporo Esta, which is famed for its electronics shops; Sapporo Stellar Place, which is among Japan’s largest...

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Where to go & what to do at night in Sapporo

Nightlife in Sapporo is alive and kicking in Susukino, the city’s own dedicated entertainment area just south of Odori Park that has a good concentration of bars. Evening walks around downtown Sapporo are set against an array of colourful neon lights – it can be magical during snowfall.  You won’t find any shortage of great Japanese beer in Sapporo. As snowy Hokkaido’s capital, Sapporo is also a beer capital. After all,...

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Useful information

  • Sapporo Travel Essentials

    Our Sapporo Travel Essentials lays out the essential information you need to help you plan your trip to one of the most popular destinations in Japan. No matter how frequently you travel, some questions will always need answers: What’s the weather like? How can I get from New Chitose Airport to my hotel? What currency and type of plug do...

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Where to stay in Sapporo

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