In the heart of Historic Center - Downtown, Hotel Rosso 23 offers a warm welcome with continental breakfast and a cozy bar. Connect to in-room WiFi, unwind in smoke-free premises, and enjoy tour/ticket assistance from the helpful staff.
Piazza Santa Maria Novella 21, Florence, FI, 50123
What's nearby
Piazza di Santa Maria Novella - 1 min walk - 0.0 km
Basilica of Santa Maria Novella - 2 min walk - 0.2 km
Via de' Tornabuoni - 2 min walk - 0.2 km
Cathedral of Santa Maria del Fiore - 6 min walk - 0.6 km
Piazza del Duomo - 8 min walk - 0.7 km
Getting around
Peretola Airport (FLR) - 21 min drive
Florence (ZMS-Santa Maria Novella Train Station) - 4 min walk
Florence Santa Maria Novella Station - 5 min walk
Porta al Prato Station - 16 min walk
Unità Tram Stop - 2 min walk
Valfonda - Stazione Santa Maria Novella Tram Stop - 4 min walk
Alamanni - Stazione Santa Maria Novella Tram Stop - 5 min walk
Restaurants
The Fiddler's Elbow - Irish Pub - 1 min walk
Croce Di Malta - 3 min walk
giaogiao stazione firenze - 2 min walk
Trattoria La Madia - 2 min walk
Banki Ramen - 1 min walk
About this property
Hotel Rosso 23
Hotel Rosso 23 offers a great location, putting you within a short 10-minute walk of Cathedral of Santa Maria del Fiore and Ponte Vecchio. You can unwind with a drink at the bar/lounge, and free continental breakfast is available daily between 7:00 AM and 10:30 AM. Also, Central Market and Piazza del Duomo are within a short 10-minute walk. Fellow travellers say great things about the helpful staff and location. Public transportation is only a short walk: Unità Tram Stop is steps away and Valfonda - Stazione Santa Maria Novella Tram Stop is 4 minutes.
At a glance
DONE
Hotel size
42 rooms
Arranged over 4 floors
DONE
Arriving/Leaving
Check-in start time: 2 PM; check-in end time: midnight
Minimum check-in age – 18
Check-out time is noon
Contactless check-out
DONE
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
DONE
Required at check-in
Credit card, debit card or cash deposit required for incidental charges
Government-issued photo ID may be required
Minimum check-in age is 18
DONE
Children
No cots (infant beds)
DONE
Pets
Pets stay for free
Service animals welcome
WIFI
Internet
Free WiFi in public areas
Free WiFi in rooms
LOCAL_PARKING
Parking
On-site self-parking (EUR 48 per day)
DONE
Other information
Smoke-free property
Property amenities
Food and drink
Free continental breakfast each morning 7:00 AM–10:30 AM
Bar/lounge
Room service
Snack bar/deli
Services
24-hour front desk
Tour/ticket assistance
Luggage storage
Multilingual staff
Facilities
Vegetarian dining options
Locally owned and organised tours and activities
Local culture and ecosystem education
Double-glazed windows
At least 80% of lighting from LEDs
Comprehensive food waste policy
Comprehensive recycling policy
Accessibility
Lift
Room amenities
Be entertained
Television
Satellite TV channels
Home comfort
Air conditioning (climate-controlled)
Minibar
Electric kettle
Slippers
Sleep well
Bed sheets provided
Freshen up
Private bathroom
Shower only
Hairdryer
Towels
Stay connected
Desk
Free WiFi
Phone
More
Daily housekeeping
In-room safe
LED light bulbs
Water-efficient showers only
Water-efficient toilets only
Fees & policies
Mandatory fees
You'll be asked to pay the following charges by the property at check-in or checkout. Fees may include applicable taxes:
A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.
Children & extra beds
All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Parking
Self-parking costs EUR 48 per day
Policies
This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
This property accepts credit cards, debit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Discover, Diners Club, JCB International
Cash transactions at this property cannot exceed EUR 5000 owing to national regulations. For further details, please contact the property using information on the booking confirmation.
Please note that cultural norms and guest policies may differ by country and by property. The policies listed are provided by the property.
Property Registration Number IT048017A1G83N62FF
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with UK consumer law, property booking services are not subject to the right of withdrawal.
National rating
This property has received its official star rating from the local rating authority.
Also known as
23 Hotel
Hotel 23
Hotel Rosso
Hotel Rosso 23
Hotel Rosso 23 Florence
Rosso 23
Rosso 23 Florence
Hotel Rosso 23 Hotel
Hotel Rosso 23 Florence
Hotel Rosso 23 Hotel Florence
Frequently asked questions
Does Hotel Rosso 23 offer free cancellation for a full refund?
Yes, Hotel Rosso 23 does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in, depending on the property's cancellation policy. Just make sure that you check this property's cancellation policy for the exact terms and conditions.
Are pets allowed at Hotel Rosso 23?
Yes, pets stay free.
Is parking offered on site at Hotel Rosso 23?
Yes. Self-parking costs EUR 48 per day.
What are the check-in and check-out times at Hotel Rosso 23?
Check-in start time: 2 PM; check-in end time: midnight. Check-out time is noon. Contactless check-out is available.
What's the area around Hotel Rosso 23 like?
Hotel Rosso 23 is in Historic Centre of Florence, a short 2-minute walk from Unità Tram Stop and 7 minutes' walk from Cathedral of Santa Maria del Fiore. Travellers say that the hotel is in a great location.
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Reviews
Hotel Rosso 23 Reviews
8.8
Excellent
All reviews shown are from real guest experiences. Only travellers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
9.2
Cleanliness
9.4
Location
9.0
Staff & service
8.8
Property conditions & facilities
Guest review summary
What guests liked
Breakfast was consistently described as excellent, fabulous, and absolutely delicious with a nice variety of options. (50 reviews)
The airport shuttle was convenient and easily accessible, with some guests mentioning it was a breeze getting from the airport to the property. (3 reviews)
From real guest reviews summarized by AI.
Popular mentions
Service staff
Location
Room
Breakfast
Train station
Shower
Lobby
Restaurant
Attraction
Store
Reviews
Verified
10/10 Exceptional
11 Apr 2026
Excellent breakfast buffet, lovely clean room.
Michael
Michael, 2-night trip
Verified
10/10 Exceptional
28 Mar 2026
Excellent hotel. Great location and huge bedroom with great view. Breakfaat was included.
Patricia
Patricia, 1-night trip
Verified
10/10 Exceptional
29 Dec 2025
Nice staff and solid breakfast. Beautiful rooms.
Jared
Jared, 4-night trip
Verified
10/10 Exceptional
6 Dec 2025
Courteous staff. Nice breakfast buffet. Clean room. Great location. Close to the train station and walking distance to all the sites!
Deborah
Deborah, 4-night trip
Verified
10/10 Exceptional
19 Nov 2025
The room was very clean. The location was good. The staff were all very friendly and efficient. Breakfast had a nice variety.
Regina
Regina, 3-night trip
Verified
10/10 Exceptional
4 Nov 2025
Not easy to find, but right on the square and part of another hotel (joint). Very short walk from the train station. Staff was very helpful and friendly.
Jonathan
Jonathan, 2-night trip
Verified
10/10 Exceptional
14 Jun 2025
What a wonderful breakfast ❤️
The hotel is kind of close to the train station, good ambience and restaurants in the area and the breakfast is excellent.
LAURA
LAURA, 1-night trip
Verified
10/10 Exceptional
7 Apr 2025
staff was very friendly. location is great.
gary
gary, 3-night trip
Verified
10/10 Exceptional
11 Aug 2024
Close to everything, good breakfast, nice room
WEI
WEI, 2-night trip
Verified
10/10 Exceptional
19 Jun 2025
Excellent location, just a short walk from the main train station. The buffet breakfast was fantastic. The neighborhood was quiet and safe. We really enjoyed our 2-night stay!
Alireza
Alireza, 2-night trip
Verified
10/10 Exceptional
7 May 2025
Nice hotel close to the railway station and an easy walk into the city center. Nice rooms and nice buffet breakfast with gluten-free options. Very helpful staff at the front desk and in the breakfast room.
Dale
Dale, 4-night trip
Verified
10/10 Exceptional
12 Jun 2025
Clean friendly staff
Steve
Steve, 3-night trip
Verified
10/10 Exceptional
19 Sept 2025
Beautiful hotel with great location. Staff were very kind and accommodating! Room was clean and comfortable, our only complaint was that the lighting was poor (only a few lamps in the bedroom area). The included breakfast was INCREDIBLE! Huge selection and the staff were very friendly. Would definitely stay here again!
Vanessa
Vanessa, 2-night trip
Verified
10/10 Exceptional
1 Aug 2025
Hotel is located in very convenient location, walking distance from train station, staff very pleasant, nice breakfast buffet, clean room with a/c, hot water in shower has good water pressure, a/v hair drier, hotel has 3 elevators….
Annalyn
Annalyn, 1-night trip
Verified
10/10 Exceptional
3 Aug 2024
Really helpful check in and a great breakfast
Jane
Jane, 1-night trip
Verified
10/10 Exceptional
18 Sept 2024
Really nice staff and hotel was very clean and pretty.
Maria
Maria, 1-night trip
Verified
10/10 Exceptional
10 Aug 2024
Great location. Excellent breakfast, pleasant atmosphere
Sean
Sean, 1-night trip
Verified
8/10 Very good
9 Nov 2025
Great location and excellent breakfast. However, the room was extremely small — the bathroom had barely enough space to sit. If someone is even slightly big-boned, it would be difficult to fit comfortably in the bathroom, and the shower tub was so tiny there was hardly any room to move.
Arman
Arman, 2-night trip
Verified
8/10 Very good
27 Mar 2025
Had a very good time, the service was very good!
Luisa
Luisa, 2-night trip
Verified
10/10 Exceptional
30 Aug 2025
I had a great stay at Hotel 23 Rosso. The location is great and safe while still being close to the train station. The staff was very welcoming and helpful. I had a travel issue with trains and they were very eager to help me figure out alternatives! - much appreciated
Francesca M
Francesca M, 3-night trip
Verified
10/10 Exceptional
11 Nov 2024
Exellent location, quality and service.
Shailesh
Shailesh, 1-night trip
Verified
10/10 Exceptional
27 Sept 2025
Excellent location. 5 minute walk from Santa Maria Novella train station. And within fast walk time to Medici Chapels, central market, accademia, Uffizi, and Ponte Vecchio. Quiet hotel. Well appointed room. Small bathroom especially shower. Service was great.
Brian
Brian, 1-night trip
Verified
10/10 Exceptional
9 Feb 2024
Great location
Tim
Tim, 1-night trip
Verified
10/10 Exceptional
1 Jun 2024
Very friendly helpful hotel staff, room is a good size, great view of square, wonderful location
Janice
Janice, 1-night trip
Verified
10/10 Exceptional
10 Mar 2025
Conveniently close to the train station, plaza del Duomo, uffizi gallery, the David, wonderful placement for tours and exploring the city