You'll be in a fantastic location at Hotel Rosso 23, only a five-minute walk from Piazza di Santa Maria Novella and Basilica of Santa Maria Novella. You can unwind with a drink at the bar/lounge, and free buffet breakfast is available daily between 7:00 AM and 10:30 AM. Also, Piazza del Duomo and Ponte Vecchio are within a short 10-minute walk. Fellow travellers say great things about the helpful staff and location. Public transportation is only a short walk: Unità Tram Stop is steps away and Valfonda - Stazione Santa Maria Novella Tram Stop is 4 minutes.
Piazza Santa Maria Novella 21, Florence, FI, 50123
What's nearby
Piazza di Santa Maria Novella - 1 min walk - 0.0 km
Basilica of Santa Maria Novella - 2 min walk - 0.2 km
Via de' Tornabuoni - 2 min walk - 0.2 km
Cathedral of Santa Maria del Fiore - 6 min walk - 0.6 km
Piazza del Duomo - 8 min walk - 0.7 km
Getting around
Peretola Airport (FLR) - 21 min drive
Florence (ZMS-Santa Maria Novella Train Station) - 4 min walk
Florence Santa Maria Novella Station - 5 min walk
Porta al Prato Station - 16 min walk
Unità Tram Stop - 2 min walk
Valfonda - Stazione Santa Maria Novella Tram Stop - 4 min walk
Alamanni - Stazione Santa Maria Novella Tram Stop - 5 min walk
Restaurants
The Fiddler's Elbow - Irish Pub - 1 min walk
Osteria e Vinaino Cicalone - 1 min walk
Cantinetta Antinori - 2 min walk
Banki Ramen - 1 min walk
Lorenzo de'Medici - 3 min walk
About this property
Hotel Rosso 23
You'll be in a fantastic location at Hotel Rosso 23, only a five-minute walk from Piazza di Santa Maria Novella and Basilica of Santa Maria Novella. You can unwind with a drink at the bar/lounge, and free buffet breakfast is available daily between 7:00 AM and 10:30 AM. Also, Piazza del Duomo and Ponte Vecchio are within a short 10-minute walk. Fellow travellers say great things about the helpful staff and location. Public transportation is only a short walk: Unità Tram Stop is steps away and Valfonda - Stazione Santa Maria Novella Tram Stop is 4 minutes.
At a glance
Hotel size
42 rooms
Arranged over 4 floors
Arriving/Leaving
Check-in start time: 2 PM; check-in end time: midnight
Minimum check-in age – 18
Check-out time is noon
Contactless check-out
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
Required at check-in
Credit card, debit card or cash deposit required for incidental charges
Government-issued photo ID may be required
Minimum check-in age is 18
Children
No cots (infant beds)
Pets
Pets stay for free
Service animals welcome
Internet
Free WiFi in public areas
Free WiFi in rooms
Parking
On-site self-parking (EUR 48 per day)
Other information
Smoke-free property
Property amenities
Food and drink
Free buffet breakfast each morning 7:00 AM–10:30 AM
Bar/lounge
Room service
Snack bar/deli
Services
24-hour front desk
Tour/ticket assistance
Luggage storage
Multilingual staff
Facilities
Vegetarian dining options
Locally owned and organised tours and activities
Local culture and ecosystem education
Double-glazed windows
Uses some LED lighting
Comprehensive food waste policy
Accessibility
Lift
Room amenities
Be entertained
Television
Satellite TV channels
Home comfort
Air conditioning (climate-controlled)
Minibar
Electric kettle
Slippers
Sleep well
Bed sheets provided
Freshen up
Private bathroom
Shower only
Hairdryer
Towels
Stay connected
Desk
Free WiFi
Phone
More
Daily housekeeping
In-room safe
Uses some LED lighting
Water-efficient showers only
Water-efficient toilets only
Fees & policies
Mandatory fees
You'll be asked to pay the following charges by the property at check-in or checkout. Fees may include applicable taxes:
A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.
Children & extra beds
All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Pets
Service animals exempt from fees
Parking
Self-parking costs EUR 48 per day
Policies
This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy.
This property accepts credit cards, debit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Discover, Diners Club, JCB International
Cash transactions at this property cannot exceed EUR 5000 owing to national regulations. For further details, please contact the property using information on the booking confirmation.
Please note that cultural norms and guest policies may differ by country and by property. The policies listed are provided by the property.
Property Registration Number IT048017A1G83N62FF
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with UK consumer law, property booking services are not subject to the right of withdrawal.
Property class
This property has received its official star rating from the local rating authority.
Also known as
23 Hotel
Hotel 23
Hotel Rosso
Hotel Rosso 23
Hotel Rosso 23 Florence
Rosso 23
Rosso 23 Florence
Hotel Rosso 23 Hotel
Hotel Rosso 23 Florence
Hotel Rosso 23 Hotel Florence
Frequently asked questions
Does Hotel Rosso 23 offer free cancellation for a full refund?
Yes, Hotel Rosso 23 does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in, depending on the property's cancellation policy. Just make sure that you check this property's cancellation policy for the exact terms and conditions.
Are pets allowed at Hotel Rosso 23?
Yes, pets stay free.
Is parking offered on site at Hotel Rosso 23?
Yes. Self-parking costs EUR 48 per day.
What are the check-in and check-out times at Hotel Rosso 23?
Check-in start time: 2 PM; check-in end time: midnight. Check-out time is noon. Contactless check-out is available.
What's the area around Hotel Rosso 23 like?
Hotel Rosso 23 is in Historic Centre of Florence, a short 2-minute walk from Unità Tram Stop and 8 minutes' walk from Piazza del Duomo. Travellers say that the hotel is in a great location.
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Reviews
Hotel Rosso 23 Reviews
9.0
Wonderful
All reviews shown are from real guest experiences. Only travellers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
9.4
Cleanliness
9.4
Location
9.2
Staff & service
8.8
Property conditions & facilities
Guest review summary
What guests liked
Breakfast was consistently described as wonderful, excellent, and delicious with a wide variety of options. (95 reviews)
The hotel's restaurant served excellent breakfast with a wide variety of options and friendly service. (20 reviews)
The hotel is conveniently located near the airport tram and train station, making it easily accessible from the airport. (7 reviews)
Lovely hotel, very clean, helpful staff, great food
Verified review
10/10 Exceptional
7 Sept 2026
The staff and the location were perfect. Highly recommend it.
Verified review
10/10 Exceptional
4 Jun 2026
Great hotel in a perfect location. Friend fly staff and comfortable rooms.
Verified review
10/10 Exceptional
4 Jun 2026
Everything and everyone was great. Will love to stay again. Yes great location as well.
Verified review
10/10 Exceptional
11 Apr 2026
Excellent breakfast buffet, lovely clean room.
Verified review
10/10 Exceptional
3 Jun 2026
Breakfast was delicious each morning. The place is stylish and comfortable. Staff were all friendly and helpful. Great central location next to everything! Only downside was not many outlets for charging. Otherwise 100/100!
Verified review
10/10 Exceptional
28 Mar 2026
Excellent hotel. Great location and huge bedroom with great view. Breakfaat was included.
Verified review
10/10 Exceptional
21 Jun 2026
From the moment we walked in the front door we met with courteous, friendly and helpful staff who spoke excellent English. They were extremely responsive with any question or request we had. The entire facility was very clean including the room and nice large bathroom. The large window opened out onto the piazza which was lovely. Breakfast included with the room was amazing! Full buffet with everything you might think of to eat. The staff for breakfast were also very courteous and responsive. An excellent place to stay, centrally located to just about everything you want to see in Florence. Highly recommend this Hotel.
Verified review
10/10 Exceptional
29 Dec 2025
Nice staff and solid breakfast. Beautiful rooms.
Verified review
10/10 Exceptional
11 Aug 2024
Close to everything, good breakfast, nice room
Verified review
10/10 Exceptional
7 Apr 2025
staff was very friendly. location is great.
Verified review
10/10 Exceptional
6 Dec 2025
Courteous staff. Nice breakfast buffet. Clean room. Great location. Close to the train station and walking distance to all the sites!
Verified review
10/10 Exceptional
3 Aug 2024
Really helpful check in and a great breakfast
Verified review
10/10 Exceptional
19 Nov 2025
The room was very clean. The location was good. The staff were all very friendly and efficient. Breakfast had a nice variety.
Verified review
10/10 Exceptional
10 Aug 2024
Great location. Excellent breakfast, pleasant atmosphere
Verified review
10/10 Exceptional
18 Sept 2024
Really nice staff and hotel was very clean and pretty.
Verified review
10/10 Exceptional
14 Jun 2025
What a wonderful breakfast ❤️
The hotel is kind of close to the train station, good ambience and restaurants in the area and the breakfast is excellent.
Verified review
10/10 Exceptional
7 May 2025
Nice hotel close to the railway station and an easy walk into the city center. Nice rooms and nice buffet breakfast with gluten-free options. Very helpful staff at the front desk and in the breakfast room.
Verified review
10/10 Exceptional
19 Jun 2025
Excellent location, just a short walk from the main train station. The buffet breakfast was fantastic. The neighborhood was quiet and safe. We really enjoyed our 2-night stay!
Verified review
10/10 Exceptional
4 Nov 2025
Not easy to find, but right on the square and part of another hotel (joint). Very short walk from the train station. Staff was very helpful and friendly.
Verified review
10/10 Exceptional
11 Nov 2024
Exellent location, quality and service.
Verified review
10/10 Exceptional
12 Jun 2025
Clean friendly staff
Verified review
10/10 Exceptional
1 Jun 2024
Very friendly helpful hotel staff, room is a good size, great view of square, wonderful location
Verified review
8/10 Very good
27 Mar 2025
Had a very good time, the service was very good!
Verified review
10/10 Exceptional
2 Jun 2024
Lovely property in an historic and central location minutes from the train station. Staff were outstanding, accommodations lovely, we would definitely stay here again!