Sapporo is the capital of Hokkaido. It’s well known for ramen, beer, snow, and being home to some of Japan’s most spectacular festivals. The most impressive is the Sapporo Snow Festival, held annually in Odori Park with huge scenes and structures constructed entirely out of ice. It overlaps with the Sapporo White Illumination, when strings of white lights adorn Odori Park creating a truly magical scene. 

    The extraordinary countryside lying outside the city is idyllic for nature lovers – the Hokkaido landscape presents wonderful opportunities for hiking, camping during the warmer months, and exhilarating skiing conditions during winter. The former Olympic ski jump stadium is a popular photo opportunity, and the Sapporo Beer Museum is a favourite for obvious reasons. The open-air Historic Village depicts life in days gone by. 

    What to see & do in Sapporo

    Featured stories & fun stuff

    Sapporo is the capital of mountainous Hokkaido, Japan’s ultimate yukiguni or snow country. Most visitors make the city their starting point for day trips and fun adventures at top ski resorts like Niseko, a short drive out of the city. Check out the annual Sapporo Snow Festival to admire the works of the country’s best ice sculptors put on display or enjoy a sip of great Japanese beer while learning... Read more

    Where to shop & what to buy in Sapporo

    • 7 Best Shopping Experiences in Sapporo

      As in most large Japanese cities, shopping malls are the most popular places to shop in Sapporo. You'll find all manner of goods inside, from souvenirs and bargains, to exclusive, designer goods. There's no such thing as a typical mall, however, and the range of items in many can be mind boggling. Happily, almost all malls have leisure facilities, wheelchair...

    Where to go & what to do at night in Sapporo

    Nightlife in Sapporo is alive and kicking in Susukino, the city’s own dedicated entertainment area just south of Odori Park that has a good concentration of bars. Evening walks around downtown Sapporo are set against an array of colourful neon lights – it can be magical during snowfall. You won’t find any shortage of great Japanese beer in Sapporo. As snowy Hokkaido’s capital, Sapporo is also a beer capital. After all... Read more

    neighbourhoods in Sapporo

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