The hotel is right across from the beach, the best location in West End. You just cross the street and you're in the sand. They have beach chairs too for customers.
The Deluxe room was on the ground floor which I didn't like, everybody passes in.front on the way to their rooms so the curtains need to be on all the time. Great size of the room, king size bed, fridge, microwave, coffee machine and a few utensils. A/C and dehumidifier. The bathroom was huge with a walk-in shower.
On the downside, the shower had no walls, meaning water was splashed everywhere on the floor; two shower heads is an overkill for the low water pressure. There is hot water, you just need to play with the handle until you figure out where to find it. There are no hooks in the bathroom, no place to put a towel close to the sink and no nightstands near the bed. Also, I found 2 small cockroaches in the room. There's no reception and it feels unsupervised.
Overall, it is nice, at the beach, with hot water. A bit pretentious I found but I'd stay again.