Located in the heart of Norwich, The George Hotel, BW Signature Collection offers a warm welcome with its fireplace lobby and international cuisine at No.10 Arlington Bistro. Unwind on the charming terrace or explore nearby Market Place and Norwich Castle while staying connected with WiFi.
Reviews
9.09.0 out of 10
Wonderful
Popular amenities
24/7 front desk
Bar
Laundry facilities
Pet-friendly
Free parking
Non-smoking
Main amenities (12)
Housekeeping (on request)
Restaurants and bar/lounge
Breakfast available
Room service
Meeting rooms
Terrace
24-hour front desk
Reception fireplace
Front desk safe
Laundry service
Luggage storage
Banquet hall
Feel at home (6)
Cots/infant beds (surcharge)
Private bathroom
Cable/satellite TV service
Terrace
Dry cleaning/laundry service
Free self-parking
The current price is £98
£98
includes taxes & fees
13 Mar - 14 Mar
Room options
Available filters for rooms
Showing 11 of 11 rooms
View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Highlights
Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
29 sq m
Sleeps 4
1 Double Bed
View all photos for Suite, 1 King Bed, Non Smoking
Suite, 1 King Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Separate bath and shower
Hairdryer
Electric kettle
32 sq m
Sleeps 2
1 King Bed
View all photos for Family Room, Multiple Beds, Non Smoking
Family Room, Multiple Beds, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Private bathroom
Shower/bath combination
Hairdryer
Electric kettle
Cable channels
29 sq m
Sleeps 3
1 Double Bed and 1 Single Bed
View all photos for Executive Room, 1 Single Bed, Non Smoking
Executive Room, 1 Single Bed, Non Smoking
Highlights
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
Desk
32 sq m
Sleeps 1
1 Single Bed
View all photos for Executive Room, 1 Double Bed, Non Smoking
Executive Room, 1 Double Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Electric kettle
Cable channels
32 sq m
Sleeps 2
1 Double Bed
View all photos for Deluxe Room, 1 Double Bed, Non Smoking
Deluxe Room, 1 Double Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Private bathroom
Shower/bath combination
Hairdryer
Electric kettle
Cable channels
32 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)
Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)
Highlights
Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Desk
28 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)
Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)
Highlights
Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Desk
28 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Single Bed, Non Smoking
Standard Room, 1 Single Bed, Non Smoking
Highlights
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
Desk
22 sq m
Sleeps 1
1 Single Bed
View all photos for Standard Room, 1 Double Bed, Non Smoking
Standard Room, 1 Double Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
28 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 2 Single Beds, Non Smoking
When you stay at George Hotel, BW Signature Collection, you'll be a short five-minute drive from Norfolk Broads and University of East Anglia. The bar is a great place to grab a drink, and guests looking for a bite to eat can visit No.10 Arlington Bistro, which serves international cuisine and is open for breakfast, lunch and dinner. Fellow travellers say great things about the helpful staff.
Languages
English
At a glance
Hotel size
43 rooms
Arranged over 2 floors
Arriving/Leaving
Check-in start time: 2 PM; check-in end time: 5:30 AM
Contactless check-in and check-out are available
Check-out time is 11 AM
Contactless check-out
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Required at check-in
Credit card, debit card or cash deposit required for incidental charges
Government-issued photo ID may be required
Pets
Pets allowed (dogs and cats only, 2 total)*
Service animals welcome
Specific rooms only, restrictions apply*
Food and water bowls available
Internet
Free WiFi in public areas
Free WiFi in rooms
Parking
Free on-site self-parking
Other information
Smoke-free property
Property amenities
Food and drink
Cooked-to-order breakfast (surcharge) 7 AM–9:30 AM on weekdays and 8 AM–9:30 AM on weekends
Restaurant
Bar/lounge
Room service (limited hours)
Travelling with children
Children's menu
Working away
Meeting rooms
Services
24-hour front desk
Dry cleaning/laundry services
Luggage storage
Facilities
Safe-deposit box at front desk
Terrace
Fireplace in reception
Banquet hall
Georgian architecture
Room amenities
Be entertained
Flat-screen television
Cable TV channels
Home comfort
Heating
Electric kettle
Iron/ironing board (on request)
Sleep well
Alarm clock
Cot/infant bed (surcharge)
Rollaway/extra bed (surcharge)
Bed sheets provided
Freshen up
Private bathroom
Free toiletries
Hairdryer
Towels
Toothbrush and toothpaste (on request)
Toilet paper
Stay connected
Desk
Free WiFi
Phone
Food and drink
Free tea bags/instant coffee
More
Housekeeping (on request)
Special features
Dining
No.10 Arlington Bistro – This bistro specialises in international cuisine and serves breakfast, lunch and dinner. A children's menu is available.
Arlington Bar – This bar serves breakfast, lunch and dinner. Open daily.
Fees & policies
Optional extras
Cooked-to-order breakfast is offered for an extra charge of approximately GBP 13.95 per person
Children & extra beds
Cots/infant beds are available for GBP 10.0 per night
Rollaway beds are available for GBP 20.0 per night
Pets
Service animals exempt from fees
Pets are allowed for an extra charge of GBP 10 per pet, per night
Policies
This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
This property does not have lifts.
This property accepts credit cards, debit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Diners Club
Also known as
Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich
Frequently asked questions
Are pets allowed at George Hotel, BW Signature Collection?
Yes, cats and dogs are welcome, with a limit of 2 total. There's a charge of GBP 10 per pet, per night. Service animals are exempt from fees. Food and water bowls are available.
Is parking offered on site at George Hotel, BW Signature Collection?
Yes, there's free self parking.
What are the check-in and check-out times at George Hotel, BW Signature Collection?
Check-in start time: 2 PM; check-in end time: 5:30 AM. Check-out time is 11 AM. Contactless social distancing and check-out are available.
What is there to do at George Hotel, BW Signature Collection and nearby?
Recommended spots to visit include Norwich Theatre Royal (1 mi) and Market Place (1 mi), along with Norwich Castle (1.1 mi) and Norwich Cathedral (1.4 mi).
Are there restaurants at or near George Hotel, BW Signature Collection?
Yes, No.10 Arlington Bistro offers international cuisine.
What's the area around George Hotel, BW Signature Collection like?
George Hotel, BW Signature Collection is a short 9-minute drive from Norwich (NWI-Norwich Intl.) and 19 minutes' walk from The Forum.
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George Hotel, BW Signature Collection Reviews
Reviews
9.0
Wonderful
All reviews shown are from real guest experiences. Only travellers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
9.0/10
Cleanliness
9.4/10
Staff & service
8.8/10
Amenities
8.6/10
Property conditions & facilities
8.6/10
Eco-friendliness
Reviews
10/10 Exceptional
16 Feb 2025
Fantastic front desk and staff in general were great.
Mark
Mark, 1-night trip
10/10 Exceptional
26 Feb 2025
Consistently excellent stay
I always come to the George BW when I visit Norwich and am consistently impressed. Every member of staff is welcoming, polite and willing to go the extra mile to ensure you have a great stay.
Emelia
Emelia, 1-night trip
10/10 Exceptional
9 Feb 2025
Lovely hotel , lovely staff, especially the young waiter for our evening meal, very friendly and helpful.
Christopher
Christopher, 2-night trip
10/10 Exceptional
20 Feb 2025
Great stay, lovely hotel, delicious food.
This was my second short stay at The George and was even better than the first time. Lovely room. Great food (excellent kippers at breakfast!). Welcoming and very helpful staff. There was nothing not to like! Next time I’m in Norwich I’ll be choosing to stay here again.
Gillian
Gillian, 1-night trip
10/10 Exceptional
7 Feb 2025
Great base for a weekend break
We spent two nights at the George in late January. Check in was smooth and our room was comfortable. Breakfast and the evening meal were both delicious. The restaurant and bar area is welcoming and warm. Staff throughout the hotel were friendly and helpful.
Timothy M
Timothy M, 2-night trip
10/10 Exceptional
26 Nov 2024
Great little hotel
Great stay lovely room ,friendly staff ..would definitely come back
Avril
Avril, 1-night trip
10/10 Exceptional
5 Nov 2024
Great hotel, great staff, great dinner, great breakfast!!!
Matthew
Matthew, 1-night trip
10/10 Exceptional
28 Jan 2025
Small can be worthwhile.
Warm welcoming, hotel explained to us. Great staff made us feel welcome. Parking easy and ease of obtaining information.
William
William, 1-night trip
8/10 Very good
12 Feb 2025
Nice
Service and staff -Superb!
Food was lovely but needed more choice especially starters and add a cheese board please.
Rooms are dated and mine was noisy adjoining the main corridor
Matt
Matt, 1-night trip
8/10 Very good
3 Nov 2024
Good location to visit Norwich, exceptional staff
Alan
Alan, 1-night trip
10/10 Exceptional
1 Mar 2025
Wonderful staff, great location.
The location is great. Just outside the city. Cabs are a little bit annoying (no Uber - but the local app ABC Taxis is good. Plus reception has a “send me a taxi” button which works well.
I have to say, the staff here are incredibly lovely. Everyone cares about your stay, everyone is helpful and they made any questions I had - seem important and they really made it their business to sort things out. Hotel is beautiful, area great, bar and restaurant very good, staff? Best I’ve encountered.
Paul
Paul, 4-night trip
10/10 Exceptional
31 Dec 2024
Lovely cozy comfortable room and really excellent customer service – staff were extremely friendly and accommodating. Will be back.
Cris
Cris, 1-night trip
10/10 Exceptional
16 Jan 2025
Great stay. Just me and my dog.
From start to finish. The service was impeccable. Helen was very helpful.
Very dog friendly hotel. Room was very clean and spacious. Bathroom was fairly big.
Would def recommend and i will be going back at some point.
Marcus
Marcus, 1-night trip
8/10 Very good
26 Jan 2025
Friendly staff
We had the suit, and it was lovely. Big bedroom, separate shower and bathtub. Everything was nice and clean. Comfortable bed. Your own air con in the room. Tea and coffee facility. Check in was easy, friendly and very informative.
Majbritt
Majbritt, 1-night trip
10/10 Exceptional
21 Dec 2024
The George is our preferred hotel for our Norwich stays. The staff is excellent; attentive, experienced, pleasant.
Location works very well for us. Close to the city centre, for drinks/dinner with friends and easy/quick route out of Norwich for our drive south.
edward
edward, 1-night trip
8/10 Very good
9 Nov 2024
Nice hotel. Central and clean.
Charlotte
Charlotte, 2-night trip
10/10 Exceptional
1 Dec 2024
Wonderful staff. Had a fab evening meal and breakfast was great too. Easy 15 minute walk into Norwich, and parking at hotel was an added bonus. Will definitely return.
nicola
nicola, 1-night trip
10/10 Exceptional
16 Aug 2024
Excellent hotel would definitely stay again
Angela
Angela, 2-night trip
8/10 Very good
3 Aug 2024
Great place to stay even with a dog!
Great place especially if you have tobtravel with a dog
olivier
olivier, 1-night trip
8/10 Very good
9 Oct 2024
Hidden gem
Lovely place, hidden gem… loved it.
Gabriella
Gabriella, 1-night trip
8/10 Very good
27 Jun 2024
Great team, lovely quiet, comfortable stay.
Phil
Phil, 2-night trip
10/10 Exceptional
12 Oct 2024
Excellent!
Excellent service, and the staff always helpful and friendly. Excellent value for money and I have been to many hotels.
Mark
Mark, 2-night trip
8/10 Very good
10 Sept 2024
Very nice place and staff friendly. Would go back
Isabel
Isabel, 2-night trip
8/10 Very good
26 Aug 2024
This might be the tenth stay at the George for us.
Good location, great staff, very good condition of the building & room