We stayed 3 nights at this lovely beach hotel. The location on Tulum's coast was perfect for us. It's on the quieter end of the hotel area, and that's what we had hoped for.There are plenty of dining choices along the main road within easy walking or transit distance. Our complimentary daily breakfast was a really nice treat, and all the servers were friendly and helpful, especially Roberto. The restaurant had a beautiful ocean view on the deck as well as inside. The rest of the staff was equally kind. We did have one issue as we found ourselves in a room choice that we had not made. When we brought this to the attention of the front desk, Aranza and the concierge, Mariciel, apologized for the error and immediately tried to fix the problem. We ended up moving rooms for our last night, and were given a bottle of champagne for our inconvenience. We appreciated their responsiveness. We would absolutely return to the Hip Hotel. The morning sunrises were spectacular!