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Broadwick Soho

5.0 star property
Luxury hotel with 2 bars/lounges, near Piccadilly Circus

Choose dates to view prices

Photo gallery for Broadwick Soho

Terrace/patio
Breakfast, lunch, dinner served; Italian cuisine, al fresco dining
Front of property
Property entrance
2 bars/lounges, rooftop bar
Near the vibrant Oxford Street, Broadwick Soho offers a luxurious retreat with an Italian cuisine restaurant and 2 bars. With dry cleaning services, luggage storage, multilingual staff and bicycle tour information on hand, this hotel lets you make the most of your stay.

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Bar
  • Connecting rooms available
  • Parking available
  • Non-smoking
  • Laundry facilities
  • 24/7 front desk

Main amenities (12)

  • Daily housekeeping
  • Restaurants and 2 bars/lounges
  • Breakfast available
  • Self parking
  • Coffee shop/cafe
  • In-room childcare
  • Meeting rooms
  • 24-hour front desk
  • Coffee/tea in a common area
  • Laundry service
  • Self-serve laundry
  • Meeting room

For families (6)

  • In-room childcare (surcharge)
  • 2 bedrooms
  • Connecting/adjoining rooms available
  • Premium TV channels
  • Daily housekeeping
  • Laundry facilities
The current price is £480
includes taxes & fees
1 Nov - 2 Nov

Why we love this property

Culinary delights await
Italian cuisine, al fresco dining, and 24-hour restaurant service tempt culinary explorers. Full breakfast, cafe, and 2 bars complete the gastronomic scene.
Luxurious sleep haven
Drift into dreamland on pillowtop mattresses with Frette Italian sheets and premium bedding. Each room boasts a rainfall shower and heated bathroom floor.

Room options

Available filters for rooms
Showing 8 of 8 rooms

View all photos for Junior Suite

2 bedrooms, Frette Italian sheets, premium bedding, down duvets

Junior Suite

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian bed sheets
Pillow-top bed
Premium bedding
  • 38 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Suite (Broadwick)

Suite (Broadwick) | 2 bedrooms, Frette Italian sheets, premium bedding, down duvets

Suite (Broadwick)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian bed sheets
Pillow-top bed
Premium bedding
  • 46 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

2 bedrooms, Frette Italian sheets, premium bedding, down duvets

Superior Room

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian bed sheets
Pillow-top bed
Premium bedding
  • 20 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Double Room

Standard Double Room | 2 bedrooms, Frette Italian sheets, premium bedding, down duvets

Standard Double Room

9.0 out of 10
Wonderful
(6 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian bed sheets
Pillow-top bed
Premium bedding
  • 18 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Family Suite

Family Suite | 2 bedrooms, Frette Italian sheets, premium bedding, down duvets

Family Suite

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian bed sheets
Pillow-top bed
Premium bedding
  • 64 sq m
  • Sleeps 5
  • 1 Queen Bed and 1 King Bed

View all photos for Deluxe Room

2 bedrooms, Frette Italian sheets, premium bedding, down duvets

Deluxe Room

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian bed sheets
Pillow-top bed
Premium bedding
  • 26 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Luxury Room

2 bedrooms, Frette Italian sheets, premium bedding, down duvets

Luxury Room

10.0 out of 10
Exceptional
(4 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian bed sheets
Pillow-top bed
Premium bedding
  • 23 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Penthouse

Penthouse | 2 bedrooms, Frette Italian sheets, premium bedding, down duvets

Penthouse

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian bed sheets
Pillow-top bed
Premium bedding
  • 90 sq m
  • Sleeps 3
  • 1 King Bed

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About the area

Map
20 Broadwick Street, London, England, W1F 8HT

What's nearby

  • Piccadilly Circus - 6 min walk - 0.6 km
  • Leicester Square - 7 min walk - 0.7 km
  • Trafalgar Square - 12 min walk - 1.1 km
  • The British Museum - 14 min walk - 1.3 km
  • Buckingham Palace - 19 min walk - 1.7 km

Getting around

  • London (LCY-London City) - 43 min drive
  • Heathrow Airport (LHR) - 45 min drive
  • London (LTN-Luton) - 64 min drive
  • Gatwick Airport (LGW) - 87 min drive
  • Tottenham Court Road Station - 8 min walk
  • Charing Cross Station - 16 min walk
  • London (QQU-London Euston Train Station) - 27 min walk
  • Piccadilly Circus Underground Station - 6 min walk
  • Oxford Circus Underground Station - 7 min walk
  • Tottenham Court Road Underground Station - 8 min walk

Restaurants

  • ‪Café Leon Dore - ‬1 min walk
  • ‪Coqfighter - ‬2 min walk
  • ‪The Blue Posts - ‬1 min walk
  • ‪Yauatcha Soho - ‬1 min walk
  • ‪The Ivy Soho Brasserie - ‬1 min walk

About this property

Broadwick Soho

Broadwick Soho puts you in a great location, within a short 10-minute walk of Piccadilly Circus and Leicester Square. For a bite to eat, guests can visit Dear Jackie, which serves Italian cuisine and is open for breakfast, lunch and dinner. This luxurious hotel is also within a short 10-minute walk of Oxford Circus and Piccadilly. Fellow travellers love the helpful staff. The property is only a short walk to public transportation: Piccadilly Circus Underground Station is 6 minutes and Oxford Circus Underground Station is 7 minutes.

At a glance

DONE

Hotel size

    • 57 rooms
    • Arranged over 8 floors
DONE

Arriving/Leaving

    • Check-in start time: 3:00 PM; check-in end time: anytime
    • Express check-out available
    • Minimum check-in age – 18
    • Check-out time is noon
    • Late check-out subject to availability
DONE

Special check-in instructions

    • Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
DONE

Required at check-in

    • Credit card, debit card or cash deposit required for incidental charges
    • Government-issued photo ID may be required
    • Minimum check-in age is 18
DONE

Children

    • No cots (infant beds)
DONE

Pets

    • Pets not allowed
    • Service animals welcome
WIFI

Internet

    • Free WiFi and wired internet access in public areas
    • Free WiFi in rooms
LOCAL_PARKING

Parking

    • Secured on-site self-parking (GBP 65 per day)
    • Height restrictions apply for on-site parking
    • On-site parking includes off-street options
DONE

Other information

    • Smoke-free property

Property amenities

Food and drink

  • Full breakfast (surcharge) each morning 7:30 AM–11:00 AM
  • 2 bars/lounges
  • Restaurant
  • Coffee shop
  • Coffee/tea in a common area

Travelling with children

  • Childcare in room (surcharge)
  • Children's menu
  • Children's games
  • Art supplies
  • Children's books

What to do

  • Bike tour information
  • Bike rentals nearby
  • Boat tours nearby

Working away

  • Meeting room

Services

  • 24-hour front desk
  • Concierge services
  • Tour/ticket assistance
  • Dry cleaning/laundry services
  • Free newspapers in reception
  • Luggage storage
  • Wedding services
  • Multilingual staff
  • Porter/bellhop

Facilities

  • 1 building/tower
  • Built in 2023
  • Banquet hall
  • Victorian architecture

Accessibility

  • Lift
  • Lift door width (centimetres): 91
  • Wheelchair-accessible path of travel
  • Assistive listening devices available
  • Wheelchair-accessible public bathroom
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible restaurant
  • Wheelchair-accessible lounge
  • Visual alarms in hallways
  • Wheelchairs available on site
  • Vibrating pillow alarm
  • Well-lit path to entrance
  • Step-free path to entrance
  • Area rugs in room
  • Smooth flooring in room
  • Tile flooring in room
  • Hardwood flooring in public areas
  • Hardwood flooring in room

Room amenities

Be entertained

  • 43-inch Smart TV
  • Premium digital channels
  • Netflix
  • Streaming services

Home comfort

  • Climate-controlled air conditioning and heating
  • Minibar
  • Espresso maker
  • Electric kettle
  • Slippers
  • Iron/ironing board (on request)

Sleep well

  • 2 bedrooms
  • Hypo-allergenic bedding
  • Down duvet
  • Blackout curtains
  • Turndown service
  • Premium bedding
  • Pillow-top mattress

What to enjoy

  • Heated floor (bathroom)

Freshen up

  • Rainfall shower heads
  • Shower only
  • Designer toiletries
  • Hairdryer
  • Towels
  • Toothbrush and toothpaste (on request)

Stay connected

  • Desk
  • Free newspapers
  • Free WiFi
  • Free international and local calls
  • Desk chair
  • Electrical adapters/chargers

Food and drink

  • Free bottled water
  • High chair

More

  • Daily housekeeping
  • In-room safe (laptop compatible)
  • Connecting/adjoining rooms available
  • Guidebooks/recommendations
  • Local maps
  • Restaurant dining guide

Special features

Dining

Dear Jackie – This restaurant specialises in Italian cuisine and serves breakfast, brunch, lunch and dinner. Guests can order drinks at the bar and enjoy al fresco dining (weather permitting). A children's menu is available.
The Nook – This bar serves breakfast, lunch and light fare. Open 24 hours. Open daily.
Flute – This rooftop bar serves breakfast, lunch, dinner and light fare. Guests can enjoy al fresco dining (weather permitting). A children's menu is available. Reservations are required. Open daily.
Bar Jackie – This brasserie serves breakfast, lunch, dinner and light fare. A children's menu is available. Open daily.

Fees & policies

Optional extras

  • Full breakfast is offered for an extra charge of approximately GBP 9 to 40 for adults and GBP 5 to 25 for children
  • Late check-out can be arranged for an extra charge (subject to availability)
  • There is a service fee of 5 per cent

Children & extra beds

  • In-room babysitting is available for an extra charge
  • Rollaway beds are available for GBP 90.0 per day

Parking

  • Secured self-parking costs GBP 65 per day
  • Parking height restrictions apply

Policies

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
The property has connecting/adjoining rooms. These are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
This property accepts credit cards and debit cards. Cash is not accepted.
Credit cards accepted: Visa, Mastercard, American Express, JCB International, Union Pay
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with UK consumer law, property booking services are not subject to the right of withdrawal.

Also known as

Broadwick Soho Hotel
Broadwick Soho London
Broadwick Soho Hotel London

Frequently asked questions

Does Broadwick Soho offer free cancellation for a full refund?

Yes, Broadwick Soho does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in, depending on the property's cancellation policy. Just make sure that you check this property's cancellation policy for the exact terms and conditions.

Are pets allowed at Broadwick Soho?

Sorry, pets aren't allowed, but service animals are welcome.

Is parking offered on site at Broadwick Soho?

Yes. Self-parking costs GBP 65 per day.

What are the check-in and check-out times at Broadwick Soho?

Check-in start time: 3:00 PM; check-in end time: anytime. Check-out time is noon. Late check-out is available for a charge (subject to availability). Express check-out is available.

What is there to do at Broadwick Soho and nearby?

Have fun with nearby activities such as cycling and boat tours. Additional recreation nearby includes casino gaming. Broadwick Soho also has 2 bars.

Are there restaurants at or near Broadwick Soho?

Yes, Dear Jackie offers al fresco dining and Italian cuisine.

What's the area around Broadwick Soho like?

Broadwick Soho is a short 6-minute walk from Piccadilly Circus Underground Station and 8 minutes' walk from Piccadilly Circus.

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Reviews

Broadwick Soho Reviews

9.8

Exceptional

10

Cleanliness

9.6

Amenities

9.6

Staff & service

9.4

Eco-friendliness

10

Property conditions & facilities

What guests liked

  • Breakfast was described as amazing and lovely by multiple guests. (3 reviews)
AI Sparkle IconFrom real guest reviews summarized by AI.

Reviews

10/10 Exceptional

Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
Michael, 1-night trip

10/10 Exceptional

Awesome stay at the Broadwick. First time and will def be back. The design details are stellar. Evident that much thought was put into this property. Staff was great, especially the house keeping.
Christian, 4-night trip

10/10 Exceptional

Wonderful property and wonderful staff. Will stay again.
laura, 4-night trip

10/10 Exceptional

London Chic

Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
Sloane, 1-night trip

10/10 Exceptional

Favourite hotel in London, by far.
Erik, 1-night trip

10/10 Exceptional

It was tip-top. Rooftop food was great!
Anton, 1-night trip

10/10 Exceptional

Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!
Erik, 2-night trip

10/10 Exceptional

Wow!!!!!! Amazing

Amazing hotel. Amazing staff. Amazing room. Amazing service. Amazing food and beverage. I could literally live here.
4-night trip

10/10 Exceptional

Stunning hotel - all the extra little touches didn't go unnoticed- will 100% be coming back
Rebecca, 1-night trip

10/10 Exceptional

Just perfect

Great hotel, great location for london. Defines the word perfwct
Steve, 1-night trip

10/10 Exceptional

Amazing Hotel, fantastic decor, great service. Lovely breakfast.
Rebecca, 1-night trip

10/10 Exceptional

Kevin the concierge was spectacular. I spent my birthday here in 2025 and it was beyond incredible. The staff made my friends and I feel like family. Accomodations were stunning and I left feeling refreshed and renewed.
Jeanine, 2-night trip

10/10 Exceptional

Loved it.
Renu, 8-night trip

10/10 Exceptional

Amazing. Can't wait to return.

Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
Emily, 3-night trip

10/10 Exceptional

The Broadwick Soho is a dream come true. From the minute the pink laquered doors are opened by handsome men in leopard tuxedo jackets you are teansported to another world. Old English Manor meets Disco Decadence. From top to bottom, every detail, every moment, every nook is a maximalust design dream you’ll never want to wake from. The service, food & drinks were all outstanding. We cannot wait to stay again!
Emily, 1-night trip

10/10 Exceptional

Me and my wife stayed here. The rooms are superb and the staff are lovely. Top hotel in a great location.
Paul, 1-night trip

10/10 Exceptional

I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
Lizah, 1-night trip

10/10 Exceptional

So nice they let us check in early because my daughter wasn't feeling great. Super clean and cute rooms! Loved our stay and will be back!
kelly, 1-night trip

10/10 Exceptional

Amazing hotel, staff and experience. Highly recommended!
Simon, 1-night trip

10/10 Exceptional

The hotel is lovely and very tastefully decorated. Staff are great and very helpful. A nice place to stay when in London.
Joan, 1-night trip

6/10 Good

Decoration is amazing. Love how well done rooms are but they are very very small. A large person will have trouble going around. There is no lounge or reading room. So all you get is the restaurant or nook which are loud.
John, 3-night trip

10/10 Exceptional

Amazing experience

Fantastic stay! Amazing service, smiling and super nice staff. Room was cleans two times a day, and room service was on point. We can really recommend everyone to stay here! Thanks for making our stay in London a bit more special.
Clara Ann, 3-night trip

10/10 Exceptional

This hotel is one the very best hotels, ever. The amenities are beautiful, the staff is exceptional, and the whole experience makes London feel ever more special than it already is. Words cannot express how much I love this hotel. Already booked my next stay.
meredith, 1-night trip

10/10 Exceptional

- Wonderfully decorated rooms - Great bathroom with rainfall shower - Close to everything you want to be near in Soho - Friendly staff
Jonn, 9-night trip

10/10 Exceptional

In the middle of "All the action" this new boutique hotel was superior in terms of what it offeredc
fred, 3-night trip